Design & Build Website for Rural Aged Care Staffing Company (HealthSA)

Job ID: 39978169

Budget: $250 – $750 AUD

About HealthSA

HealthSA is a new aged care staffing and support company based in South Australia.

We provide:
Registered Nurses (RNs)
Enrolled Nurses (ENs)
Personal Care Assistants (PCAs)

to:
Older community members and families
Aged care providers and services

Our focus is on rural and regional South Australia, not big city centres.
Working tagline: “Respectful care for country communities.” (We are open to hear/review any alternative options)

We already have:
Draft website copy (Home, About, Services, Work with Us, FAQs, Contact)
Several logo options and colour directions
A clear idea of our values and audience

We now want a designer/developer to turn this into a clean, professional website.

Project Goals
Create a simple, modern, trustworthy website for HealthSA.

Clearly explain:

- Who we are
- Who we support (older community members, families, providers)
- What services we offer
- How providers can request staff
- How nurses/PCAs can work with us

Build the site so it’s:

- Easy for non-technical staff to edit and update
- Mobile-friendly and accessible
- Fast and secure

This is a service/branding website, NOT an e-commerce site.

Scope of Work

1. Design
Take our existing logo options and colour palettes and:
- Finalise one main logo (and supply web-ready files)
- Confirm a colour palette and basic typography for the brand

Design a clean, easy-to-read layout suitable for:
- Older community members & families
- Aged care providers & services


Provide wireframes or mockups for:

Home
Services (can be one page with sections, or 2 pages: “For families” + “For providers”)


About

Work with Us (for RNs/ENs/PCAs)

FAQs


Contact

We prefer a style that is:
Simple, calm, and professional

Not too “corporate hospital” and not childish


Clearly connected to country / rural communities


2. Development

- Build the site using a user-friendly CMS so we can edit content:
- Preferred: WordPress with a lightweight, well-supported theme
- Open to: Webflow / Squarespace / Wix if you strongly recommend it

Key requirements:
- Fully responsive (desktop, tablet, mobile)
- SEO-friendly structure (H1/H2, metadata, clean URLs)
- Fast loading and secure

3. Pages / Sections Needed

Minimum structure (final structure can be adjusted with your guidance):
- Home
- Clear hero message and buttons:
- “For older community members & families”
- “For aged care providers”
- “Work with HealthSA”
- Short “Who we are”
- “Who we support” (families / providers)
- “Why choose HealthSA”
- “Quality, Safety & Checks”
- “How we fit into the aged care system”
- “Regions we serve”
- “Stories from country communities” (placeholder testimonials)
- Contact / CTA buttons
- Services
- Section for older community members & families
- Section for aged care providers & services

Describe what RNs/ENs/PCAs can do, and typical examples


Work With HealthSA


For RNs, ENs, PCAs


Who we’re looking for
What they can expect
Simple “Register your interest” form


About
Who we are

Our values (respect for rights, listening first, safe professional care, reliability, commitment to country communities)

Our approach

Focus on rural / regional SA

FAQs

FAQs for older community members & families
FAQs for providers

Contact
- Contact form
- Email and phone (we will provide)


Options to select:

“I’m an older community member / family”
“I’m an aged care provider”
“I want to work with HealthSA”

4. Forms & Basic Functionality
Contact form (sent to our email)
Request staff now form for providers (can be same contact form with extra fields or a separate form)
Work with us / register interest form for RNs, ENs & PCAs
Basic thank-you message or page after form submission
Optional: integrate with email (e.g. forward via SMTP) – we’re happy with simple solutions


What We Will Provide
- Full website copy in a document (already drafted)
- Existing logo options and feedback on which we like
- Any existing PNGs of logo concepts
- Notes on our target audience and tone


What We Need From You
- Advice on best structure and visual layout
- Final choice and refinement of:
- Main logo (from our options)
- Colour palette
- Typography (Google Fonts or similar)
- Website design & build

Basic handover:
- Short written guide or quick Loom video on:
- How to update text
- How to add a new FAQ
- How to view form submissions


Technical Preferences
CMS: WordPress preferred, but open to alternatives

Theme: lightweight, well-supported, easy to maintain

Must be:
- Mobile-friendly and responsive
- Built with accessibility in mind (clear fonts, contrast, etc.)
- SEO-ready basics (titles, descriptions, heading structure)

We do not need complex integrations, online payments, or member logins at this stage.

Budget & Timeline

Budget: Please quote your fixed price for:
- Design + build + basic handover

Indicate if your quote includes logo finalisation and brand colours

We are open to lower-cost markets as long as:
- Communication is clear
- Work quality is solid

Timeline: Ideally 1weeks from start to launch, with:
Xx days for wireframes / design approval
XX days for build, feedback, and final fixes

Please indicate your earliest start date and realistic timeline.


What to Include in Your Proposal
A short intro about you / your agency
- 3–5 examples of similar websites you’ve designed/built
- Healthcare / services / small business sites are ideal
- Which platform you recommend (WordPress, Webflow, Wix, etc.) and why
- Your fixed price (and what it includes)

Your estimated timeline
How you normally handle:
- Feedback and revisions
- Handover and training

How We’ll Choose

We will prioritise:
- Clear, calm, professional design style
- Experience with service businesses and preferably health or care
- Ability to create a site that is easy for us to edit ourselves
- Good communication and realistic timelines
- Value for money (we are cost-conscious but want something that looks trustworthy and stable)