Shopify Growth Specialist for Infrastructure Recovery

Shopify Business Infrastructure Recovery, Tracking Rebuild, SEO Recovery & Growth Optimization Expert Needed

Project Overview

We are seeking a highly experienced Shopify Technical Architect / E-commerce Growth Consultant to take ownership of a complete business infrastructure recovery and optimization project.

This is NOT a simple Shopify development project.

We require a senior-level expert capable of auditing, rebuilding, securing, optimizing, documenting, and future-proofing our entire digital commerce infrastructure.

The selected freelancer must have proven experience in:

• Shopify
• Google Tag Manager (Web & Server)
• Stape Server-Side Tracking
• Meta Conversion API
• TikTok Events API
• Google Analytics 4
• Cloudflare
• Technical SEO
• Mobile Performance Optimization
• Conversion Rate Optimization (CRO)
• E-commerce Governance & Documentation

⸻

PRIORITY 1
SECURITY AUDIT, THEME AUDIT & GOVERNANCE CLEANUP

Before any implementation work begins, perform a complete audit of our current infrastructure.

Audit Areas:

• Shopify Theme
• Shopify Apps
• Custom Code
• Tracking Scripts
• Cloudflare
• Domain Configuration
• Current Analytics Setup

Identify:

• Duplicate Tracking Codes
• Duplicate GTM Containers
• Duplicate Pixels
• Legacy Code
• Unused Apps
• Broken Code
• Security Risks
• Malware Indicators
• Suspicious Scripts
• Tracking Conflicts
• Governance Issues
• Contractor-Owned Assets
• Undocumented Dependencies

Deliverables:

• Security Audit Report
• Theme Health Report
• Duplicate Code Report
• Governance Audit Report
• Risk Assessment
• Cleanup Roadmap

⸻

PRIORITY 2
COMPLETE TRACKING REBUILD

Create a completely clean tracking infrastructure under company ownership.

Build:

• New GTM Web Container
• New GTM Server Container
• New Server-Side Tracking Architecture
• New Meta Business Portfolio
• New Meta Pixel
• New Meta Conversion API
• New Meta System User
• New TikTok Business Center
• New TikTok Pixel
• New TikTok Events API

Implement:

• GA4 Ecommerce Tracking
• Enhanced Ecommerce
• Meta Tracking
• TikTok Tracking
• Server-Side Tracking
• Event Deduplication
• Cross-Domain Tracking

Required Events:

• Page View
• View Content
• Search
• Add To Cart
• Begin Checkout
• Purchase

Architecture:

Shopify
↓
GTM Web
↓
GTM Server
↓
Stape Pro
↓
Meta CAPI
TikTok Events API
GA4

All assets must remain under company ownership.

⸻

PRIORITY 3
SEO RECOVERY

Current website has indexing and technical SEO issues.

Required Work:

• Full Technical SEO Audit
• Google Search Console Audit
• Coverage Error Analysis
• 404 Error Resolution
• Redirect Optimization
• Canonical Optimization
• Crawlability Review
• Sitemap Review
• Structured Data Review
• Internal Linking Review

Deliverables:

• SEO Recovery Report
• Fix Implementation Report
• Validation Report

⸻

PRIORITY 4
MOBILE SPEED OPTIMIZATION

Primary focus: Mobile Performance

Optimize:

• Shopify Theme
• CSS
• JavaScript
• Images
• Apps
• Third-Party Scripts
• GTM Performance
• Cloudflare Performance

Improve:

• Core Web Vitals
• Largest Contentful Paint (LCP)
• Interaction to Next Paint (INP)
• Cumulative Layout Shift (CLS)

Deliverables:

• Before vs After Performance Report
• Optimization Documentation

⸻

PRIORITY 5
CONVERSION RATE OPTIMIZATION (CRO)

Review:

• Homepage
• Collection Pages
• Product Pages
• Cart
• Checkout Journey
• Mobile UX

Deliverables:

• CRO Audit Report
• Revenue Opportunity Report
• Priority Improvement Recommendations

Goal:

Increase conversion rate and customer trust.

⸻

PRIORITY 6
EXECUTIVE DASHBOARD & REPORTING

Build a management reporting system.

Create:

• Revenue Dashboard
• Marketing Dashboard
• Traffic Dashboard
• Ecommerce Dashboard

Preferred Platform:

• Looker Studio

Track:

• Revenue
• Orders
• Conversion Rate
• ROAS
• Traffic Sources
• Top Products
• Customer Acquisition

Deliverables:

• Executive Dashboard
• Reporting Guide

⸻

PRIORITY 7
DOCUMENTATION & BUSINESS RECOVERY SYSTEMS

Provide complete business ownership documentation.

Create:

• Asset Ownership Register
• Access Matrix
• Vendor Access Register
• Tracking Documentation
• Recovery Documentation
• Backup Procedures
• Disaster Recovery Plan
• Governance Documentation

Provide:

• Video Walkthroughs
• Handover Documentation
• Future Maintenance Guide

Goal:

Ensure the company is never dependent on any contractor or agency.

⸻

APPLICATION REQUIREMENTS

Please provide:

1. Similar Shopify projects completed
2. GTM Server-Side Tracking projects completed
3. Stape implementations completed
4. Meta CAPI implementations completed
5. TikTok Events API implementations completed
6. Technical SEO recovery case studies
7. Mobile optimization case studies
8. CRO case studies
9. Estimated timeline
10. Estimated fixed-price budget

⸻

IMPORTANT

Only apply if you have completed similar projects successfully.

All work must be evidence-based.

Every completed task must include:

• Screenshots
• Validation Reports
• Testing Evidence
• Documentation

We are looking for a long-term technical partner,