email marketing help using mailchimp

Job ID: 38721094

Budget: $25 – $50 USD

Part-Time Email Marketing Specialist (Mailchimp Expertise)

We are seeking a Part-Time Email Marketing Specialist with strong knowledge of Mailchimp and email marketing best practices. This role will help us optimize and manage our email marketing efforts, ensuring that our audience is well-organized and our campaigns are effective.
Responsibilities:

Audience Organization: Audit and reorganize our Mailchimp audience to ensure proper tagging, segmentation, and clean data management.
Lead Magnet Setup: Ensure that lead magnets and opt-in forms are properly configured to capture emails and tag subscribers appropriately in Mailchimp.
Email Campaigns: Develop and implement email marketing campaigns, including newsletters, product launches, promotions, and nurture sequences.
Automation and Journeys: Set up automated email journeys to guide subscribers through welcome sequences and other campaigns.
Retargeting and List Management: Create retargeting campaigns and assist with segmenting lists based on engagement, behaviors, or lead source.
Reporting and Optimization: Track email performance and provide insights on open rates, click-through rates, and campaign ROI. Optimize email content and strategy based on these insights.

Qualifications:

Experience with Mailchimp (3+ years preferred): Must be proficient in setting up audiences, tags, segments, and automations.
Proven track record in creating and managing email marketing campaigns.
Familiarity with lead generation, lead magnets, and email funnel setup.
Strong understanding of audience segmentation and retargeting strategies.
Knowledge of email marketing best practices, including deliverability, A/B testing, and optimization.
Creative mindset with the ability to write engaging email copy and build templates.
Excellent communication and project management skills.

Bonus:

Experience in the creative business or art education industry is a plus.
Knowledge of marketing tools like Facebook Ads for retargeting or using landing page builders like Leadpages, ClickFunnels, etc.

Work Environment:

This is a remote, part-time position.
Flexible hours, around 10-15 hours per week.