New product pre-sales launch process/funnel needed

Using FlowTrack and Shopify, we are wanting to launch our new brand and new physical product with product pre-orders. We already have our brand strategy and MVP website that needs to be moved to Shopify, re-skinned to match our brand and new site map. Looking for someone with experience to advise on the steps to success.

We already have an IG and FB page. Almost ready to go with our augmented reality model for IG and FB augmented reality ads.