Reels creations

I For Instagram, the strongest reel would feel casual, relatable, and “eye-opening” instead of salesy.
The goal is to make people realize referrals are already normal everywhere.

Here’s a reel structure that would work really well for my audience:

Reel Idea: “People hate MLMs… until their favorite company does it”

Scene 1 (Hook — 2 seconds)

Show screenshots/logos like:

Wealthsimple referral

Uber referral

Airbnb referral

Rakuten referral


Text on screen:

> “People say referral businesses are scams…”



Use trending audio with a dramatic beat drop.

Scene 2

Quick transitions between referral screenshots.

Text:

> “But almost every major company uses referrals”



Scene 3

Show your travel pictures/videos, flights, resorts, lifestyle, community meetups.

Text:

> “Travorium is no different



Scene 4

Show hotel comparisons or travel savings screenshots.

Text:

> “People save on travel, earn rewards, and build community.”



Final Scene (Call to action)

Video of you smiling/traveling/coffee/laptop.

Text:

> “The world runs on referrals now.
The question is… are you benefiting from it?”



Caption:

> “Word of mouth became a business model. Travel just made it more exciting



A few things that make reels perform better:

Keep it under 20 seconds

Fast cuts every 1–2 seconds

Big captions on screen

Use curiosity instead of “join my business”

Use real lifestyle clips, not only screenshots


You could also make it more emotional/community-focused:

Building a travel community in Ottawa with people who want experiences, connections, and extra income opportunities