Strategic Brand Designer with Experience in Scalable Visual Systems & Character Design

Hello!

I’m reaching out regarding a startup project (app + physical product) in the pet-tech space.

We already have an initial visual identity and a landing page, but I’m looking to review and refine the logo and overall visual direction, ensuring it works well for the app, app icon, physical product, and the brand as a whole.

The color palette and typography have already been defined, but we’re open to strategic suggestions if improvements make sense.

Additionally, we’re looking for a professional who can develop a custom brand mascot, including:
• Original character illustration
• Different poses and expressions
• Adapted versions for multiple applications (app, social media, packaging, etc.)
• Possible simple animation for digital use (app and social media)

This is not a full branding project from scratch — it’s more of a strategic refinement and expansion of what we already have.

Scope includes:
• Logo with variations (primary, secondary, icon version)
• App icon design
• Typography (definition or refinement)
• Color palette (strategic adjustments if needed)
• Mini brand guideline
• Product tag design
• Mascot creation (illustration + variations)
• Direction for possible mascot animation

If it makes sense, we can schedule a quick call so I can better explain the context and see if there’s a good fit — and then align on budget and timeline.

Looking forward to hearing from you.