Using mcKinseys brand diagram as reference create team brand & celebrity Management practices & trends

1) Sports: Hockey

Situation: you have purchased a hockey franchise for a city/state( use any city or state of your choice. Please ensure the city/state are ot repeated)

Intangible attribute: you need to create a story for your team. Use heritage/reputation/personality to tie it ot the city/state you have chosen.

Tangible attribute: Create team brand presence

Name of the team

Logo

Colours

Jersey colour

Mascot

Tagline

Jingle

Cause/unique proposition for your team

Create a creative brief for your team
Page limit - 2/3 pages
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2) Using the attached PDF and online resources study the practices used for celebrity management . Identify new trends in managing celebrities
Identify what are the new trends in celebrity endorsements .
Write a one page essay highlighting the above
Page limit -2/3 pages