Expert Email Copywriter for DTC Smoke Shop

Job ID: 39501899

Budget: $10 – $30 USD

Job Description: Email Copywriter (Smoke Shop / DTC)
Position: Freelance Email Copywriter
Compensation: Per email
Type: Remote, flexible hours
Start: ASAP

Overview:
We’re looking for a clever, polished email copywriter to help support Barnabell — our growing DTC smoke shop brand — and additional projects across our portfolio of businesses, including Day 1 Distro. Your job is to help craft compelling subject lines and body copy that drive opens, clicks, and conversions.

This is not a “write bland newsletters” kind of job... we want witty, bold, sell without sounding salesy copy that connects with smoke shop customers and online buyers.

Responsibilities:
- Write high-converting subject lines and email body copy for product drops, sales, flows, and reactivation campaigns
- Collaborate with our DTC manager to align messaging with strategy
- Eventually help shape basic email structure and campaign ideas (canva experience a plus)

You Might Be a Fit If You:
- Have 1–3+ years of copywriting experience (especially e-commerce or DTC)
- Have a sharp, witty writing voice that fits smoke shop/DTC culture
- Can take loose ideas and turn them into clear, punchy email copy
- Understand how to sell without being cringe or overly “salesy”

Bonus: experience with Klaviyo, Canva, or B2B writing

Screening Task
To move forward, we’d love to see a quick example of your thinking and writing style.
TASK:
Write two email subject lines and email body copy (max 150 words) for a reactivation campaign. Here's the scenario:

We’ve acquired a customer list from a former smoke shop brand, and we want to activate these customers under our new brand Barnabell. These people have purchased smoke shop products before, but they don’t know us yet.

Goal:
Get them interested in Barnabell and clicking through to explore. Include a great offer (free product, steep discount) and make the tone sharp, fun, and confident... not boring or spammy.