I am an Australian photographer creating a website that combines fine art photography, storytelling, and print sales.
Budget: $3,000 – $5,000 AUD
I am an Australian photographer creating a website that combines fine art photography, storytelling, and print sales.
I already have an overall design, structure and layout done in the design tool Sigma
The website should showcase a curated body of work across Landscape, Travel, and Wildlife photography, while also providing a home for written reflections and visual stories drawn from my travels and adventures.
While print sales are an important component, the primary purpose of the site is to create a memorable and engaging experience that encourages visitors to spend time with the images, connect with the stories behind them, and return over time.
Brand Positioning
The photography is centred around exploration, curiosity, observation, and connection.
The work ranges from remote landscapes and wildlife encounters to cultural experiences and active adventures including hiking, cycling, walking safaris, overland journeys, and four-wheel-drive expeditions.
The brand should feel:
* Professional
* Authentic
* Warm
* Thoughtful
* Adventurous
* Premium without feeling exclusive
* Contemporary and uncluttered
The overall feeling should be “reachable adventure” rather than extreme adventure or luxury travel.
Target Audience
Primary audiences include:
* People who enjoy travel, adventure, and nature
* Photography enthusiasts
* Potential fine art print buyers
* Friends, family, and personal network
* People researching destinations and experiences featured in stories and photo essays
Design Direction
The photography should always be the hero.
The website should feel calm, spacious, and image-led.
Preferences include:
* Clean and modern design
* White or very light background
* Minimal visual clutter
* Strong typography
* Large image presentation
* Excellent mobile experience
* Fast page loading despite large image content
Website Structure
My Collections
Browse photography collections:
Landscapes
* Deserts and Outback
* Mountains and Countryside
* Rivers, Lakes and Coast
Travel
* Journeys
* Colour
* Connection
Wildlife
* African Animals
* Birds
* Other Encounters
Featured Collection
My Adventures
Long-form storytelling and travel experiences.
Includes:
Reflections
* Personal essays and observations
* Insights gained through travel and photography
Photoessays
* Visual storytelling
* Image-driven narratives
* Travel and adventure experiences
Fine Art Prints
Online print store including:
* Print-only options
* Framed prints
* Acrylic options
Ability to:
* Filter by collection
* Filter by region
* Filter by orientation
* View detailed product pages
* Purchase securely
About
Personal story as a photographer.
Focus on:
* Journey from darkroom photography to current work
* Photography as a way of noticing and understanding the world
* Personal values and approach
E-commerce Requirements
Shopify platform.
Integration with print fulfilment partner.
Support for:
* Print size options
* Framed and unframed products
* Acrylic products
* Shipping calculations
* Discount codes
* Gift cards (optional)
SEO Requirements
Strong image SEO.
Ability to:
* Optimise image titles
* Add image descriptions
* Manage metadata
* Support future content growth through Reflections and Photoessays
Success Criteria
A successful website will:
* Present photography beautifully
* Encourage visitors to spend time exploring
* Support storytelling through writing and imagery
* Create a premium but approachable experience
* Build credibility as a photographer
* Generate print sales without feeling like a traditional online store
I already have an overall design, structure and layout done in the design tool Sigma
The website should showcase a curated body of work across Landscape, Travel, and Wildlife photography, while also providing a home for written reflections and visual stories drawn from my travels and adventures.
While print sales are an important component, the primary purpose of the site is to create a memorable and engaging experience that encourages visitors to spend time with the images, connect with the stories behind them, and return over time.
Brand Positioning
The photography is centred around exploration, curiosity, observation, and connection.
The work ranges from remote landscapes and wildlife encounters to cultural experiences and active adventures including hiking, cycling, walking safaris, overland journeys, and four-wheel-drive expeditions.
The brand should feel:
* Professional
* Authentic
* Warm
* Thoughtful
* Adventurous
* Premium without feeling exclusive
* Contemporary and uncluttered
The overall feeling should be “reachable adventure” rather than extreme adventure or luxury travel.
Target Audience
Primary audiences include:
* People who enjoy travel, adventure, and nature
* Photography enthusiasts
* Potential fine art print buyers
* Friends, family, and personal network
* People researching destinations and experiences featured in stories and photo essays
Design Direction
The photography should always be the hero.
The website should feel calm, spacious, and image-led.
Preferences include:
* Clean and modern design
* White or very light background
* Minimal visual clutter
* Strong typography
* Large image presentation
* Excellent mobile experience
* Fast page loading despite large image content
Website Structure
My Collections
Browse photography collections:
Landscapes
* Deserts and Outback
* Mountains and Countryside
* Rivers, Lakes and Coast
Travel
* Journeys
* Colour
* Connection
Wildlife
* African Animals
* Birds
* Other Encounters
Featured Collection
My Adventures
Long-form storytelling and travel experiences.
Includes:
Reflections
* Personal essays and observations
* Insights gained through travel and photography
Photoessays
* Visual storytelling
* Image-driven narratives
* Travel and adventure experiences
Fine Art Prints
Online print store including:
* Print-only options
* Framed prints
* Acrylic options
Ability to:
* Filter by collection
* Filter by region
* Filter by orientation
* View detailed product pages
* Purchase securely
About
Personal story as a photographer.
Focus on:
* Journey from darkroom photography to current work
* Photography as a way of noticing and understanding the world
* Personal values and approach
E-commerce Requirements
Shopify platform.
Integration with print fulfilment partner.
Support for:
* Print size options
* Framed and unframed products
* Acrylic products
* Shipping calculations
* Discount codes
* Gift cards (optional)
SEO Requirements
Strong image SEO.
Ability to:
* Optimise image titles
* Add image descriptions
* Manage metadata
* Support future content growth through Reflections and Photoessays
Success Criteria
A successful website will:
* Present photography beautifully
* Encourage visitors to spend time exploring
* Support storytelling through writing and imagery
* Create a premium but approachable experience
* Build credibility as a photographer
* Generate print sales without feeling like a traditional online store