Experienced Digital Marketing Specialist for Online Ads Management
Budget: $8 – $15 USD
Remote Digital Marketing Specialist / Online Ads Manager for House Moving / Removalist Company (Philippines)
Location: Remote (Philippines)
Type: Part-time to Full-time (20–40 hours/week, with flexibility to scale)
Reports to: Business Owner
Compensation: Competitive hourly or project-based rate based on experience and results (monthly equivalent discussed). Performance bonuses tied to campaign performance available. Paid training/onboarding provided.
About the Role
We are a growing house moving and removalist company in Australia seeking a skilled, results-driven Digital Marketing Specialist to set up, design, and manage our online advertising accounts. You will handle Google Ads, Facebook, Instagram, and other platforms to generate high-quality leads for local house moves, relocations, and related services. This is a key growth role focused on building, designing, optimizing, and scaling paid advertising that delivers measurable ROI for our removalist business.
Key Responsibilities
Set Up Advertising Accounts: Create and configure new accounts on Google Ads, Meta (Facebook & Instagram), and other relevant platforms. Implement proper tracking, conversion setup, and compliance.
Design Ads & Creative: Create compelling ad copy, visuals, images, and variations (using tools like Canva or similar) tailored to house moving and removalist services. Ensure all creatives align with our brand guidelines and appeal to customers needing relocation help.
Campaign Management: Plan, launch, and manage paid ad campaigns targeting local Australian customers for house moves and related services. Handle keyword research, audience targeting, ad creative, bidding strategies, and budgets.
Optimization & Performance: Monitor daily performance, A/B test ads and landing pages, adjust bids, refine targeting, and troubleshoot issues to improve ROI, reduce cost per lead, and increase conversions (e.g., move bookings).
Reporting: Provide clear weekly or bi-weekly reports on key metrics (impressions, clicks, leads, cost per acquisition, etc.) with actionable insights and recommendations.
Compliance & Best Practices: Ensure all campaigns and creatives follow platform policies, privacy regulations (e.g., Australian standards), and our brand guidelines.
Additional Tasks: Assist with basic organic efforts if required (e.g., Google Business Profile optimization) and collaborate on overall marketing strategy for the removalist business.
Requirements
Proven experience managing Google Ads, Facebook/Instagram Ads (Meta Ads Manager), including designing ad creatives (1–2+ years hands-on preferred).
Strong understanding of PPC, audience targeting, conversion tracking (Google Analytics or similar), and campaign optimization.
Ability to create effective ad copy and visuals that drive results for service-based businesses.
Ability to work with budgets efficiently and deliver positive ROI.
Tech-savvy with tools like Google Ads Editor, Meta Business Suite, Google Analytics, Canva (or similar design tools), and basic design principles.
Excellent English (written and spoken) for reporting and communication.
Analytical mindset with strong attention to detail and problem-solving skills.
Reliable high-speed internet and a quiet workspace.
Self-motivated and able to work independently with minimal supervision.
Availability to align with Australian business hours for meetings and reporting (flexible core hours possible).
Nice-to-Haves:
Experience in home services, removalist/moving logistics or local service industries.
Knowledge of Australian advertising regulations and local market nuances.
Certification in Google Ads or Meta Blueprint.
What We Offer:
Flexible remote work with potential for full-time growth.
Paid onboarding/training on our specific removalist business goals.
Performance-based bonuses linked to results (leads/move bookings generated).
Opportunity to make a direct impact on business growth in a scaling company.
Location: Remote (Philippines)
Type: Part-time to Full-time (20–40 hours/week, with flexibility to scale)
Reports to: Business Owner
Compensation: Competitive hourly or project-based rate based on experience and results (monthly equivalent discussed). Performance bonuses tied to campaign performance available. Paid training/onboarding provided.
About the Role
We are a growing house moving and removalist company in Australia seeking a skilled, results-driven Digital Marketing Specialist to set up, design, and manage our online advertising accounts. You will handle Google Ads, Facebook, Instagram, and other platforms to generate high-quality leads for local house moves, relocations, and related services. This is a key growth role focused on building, designing, optimizing, and scaling paid advertising that delivers measurable ROI for our removalist business.
Key Responsibilities
Set Up Advertising Accounts: Create and configure new accounts on Google Ads, Meta (Facebook & Instagram), and other relevant platforms. Implement proper tracking, conversion setup, and compliance.
Design Ads & Creative: Create compelling ad copy, visuals, images, and variations (using tools like Canva or similar) tailored to house moving and removalist services. Ensure all creatives align with our brand guidelines and appeal to customers needing relocation help.
Campaign Management: Plan, launch, and manage paid ad campaigns targeting local Australian customers for house moves and related services. Handle keyword research, audience targeting, ad creative, bidding strategies, and budgets.
Optimization & Performance: Monitor daily performance, A/B test ads and landing pages, adjust bids, refine targeting, and troubleshoot issues to improve ROI, reduce cost per lead, and increase conversions (e.g., move bookings).
Reporting: Provide clear weekly or bi-weekly reports on key metrics (impressions, clicks, leads, cost per acquisition, etc.) with actionable insights and recommendations.
Compliance & Best Practices: Ensure all campaigns and creatives follow platform policies, privacy regulations (e.g., Australian standards), and our brand guidelines.
Additional Tasks: Assist with basic organic efforts if required (e.g., Google Business Profile optimization) and collaborate on overall marketing strategy for the removalist business.
Requirements
Proven experience managing Google Ads, Facebook/Instagram Ads (Meta Ads Manager), including designing ad creatives (1–2+ years hands-on preferred).
Strong understanding of PPC, audience targeting, conversion tracking (Google Analytics or similar), and campaign optimization.
Ability to create effective ad copy and visuals that drive results for service-based businesses.
Ability to work with budgets efficiently and deliver positive ROI.
Tech-savvy with tools like Google Ads Editor, Meta Business Suite, Google Analytics, Canva (or similar design tools), and basic design principles.
Excellent English (written and spoken) for reporting and communication.
Analytical mindset with strong attention to detail and problem-solving skills.
Reliable high-speed internet and a quiet workspace.
Self-motivated and able to work independently with minimal supervision.
Availability to align with Australian business hours for meetings and reporting (flexible core hours possible).
Nice-to-Haves:
Experience in home services, removalist/moving logistics or local service industries.
Knowledge of Australian advertising regulations and local market nuances.
Certification in Google Ads or Meta Blueprint.
What We Offer:
Flexible remote work with potential for full-time growth.
Paid onboarding/training on our specific removalist business goals.
Performance-based bonuses linked to results (leads/move bookings generated).
Opportunity to make a direct impact on business growth in a scaling company.