Design & Branding Brief - Motherhood Brand and Guide Design

Design & Branding Brief — Motherhood PDF Guides (ebooks)

Project Overview

Create a cohesive visual identity and Canva design template for a faith-centered motherhood guide.
This guide belongs to the Motherhood Guides Collection — a series that combines Islamic wisdom, psychological insight, and heartfelt sisterhood.

The tone is warm, feminine, calm, and deeply spiritual — a “big Muslim sister’s hug” translated visually.

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Purpose

To design a downloadable PDF guide that feels like a personal companion: soft, inviting, and practical.
The visuals should help the reader slow down, reflect, and reconnect with Allah.

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Target Audience
• Muslim mothers aged 22–40
• Spiritually inclined but often exhausted or overwhelmed
• Seeking reconnection, not perfection
• Prefer modern Islamic aesthetics: simple, soulful, not overly ornate

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Overall Design Feel

Mood keywords:
Gentle
Spiritual
Grounded
Clean
Calming

The guide should feel like sitting with a trusted older sister who blends wisdom, psychology, and mercy.

Avoid anything corporate, heavy, or overly “motivational.”
Think journal-meets-devotional booklet.

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Color Palette

Keep it soft, minimal, and feminine — inspired by early Fajr light.


Format Requirements
• Designed in Canva (A4 and mobile-friendly)
• Deliverable: Editable Canva link + export as PDF
• Must include:
• Table of contents with clickable links
• Branded page numbers
• Consistent color/heading styles for reuse in future Motherhood Guides

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Deliverables
1. Full Canva design for the first PDF guide/ebook (20–25 pages)
2. Reusable Canva template for all future motherhood guides
• Simple brand guideline
• Options for different color palette /brandinf elements for other topics within the Motherhood Guides

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Tone Reminder for Designer

You’re not designing a textbook — you’re designing a calm space for reflection.
Every element should make the reader breathe easier, feel seen, and feel close to Allah.

Think: “Soft spiritual journal meets elegant Islamic minimalism.”