Canva Social Media Brand Booklet & Changing logo colors/ formats
Budget: $30 – $250 CAD
In the booklet I want the below but there is also a visual that I like and I want similar aspects but we can talk about if once accepted you:
in the booklet:
Cover:
Qarjuit Youth Council
Brand Identity Guidelines
PAGE 1
Welcome to the Qarjuit Brand
Our Purpose
The Qarjuit Youth Council represents Inuit youth across Nunavik and works to ensure that youth voices are heard, respected, and included in shaping the future of our communities.
Our brand reflects who we are as an organization: grounded in Inuit culture, connected to community, and committed to creating opportunities for youth leadership, growth, and meaningful participation.
These guidelines ensure that every communication, publication, event, and campaign presents a consistent and recognizable identity that reflects the values of Qarjuit.
PAGE 2
Our Vision
Empowered Inuit youth leading strong, connected, and thriving communities.
Our Mission
To represent, engage, and support Inuit youth by creating opportunities for leadership, participation, cultural connection, and community development.
Our Brand Personality
Qarjuit is:
• Youth-Centered
• Community-Focused
• Respectful
• Authentic
• Hopeful
• Professional
• Inclusive
• Forward-Thinking
• Rooted in Inuit Culture
PAGE 3
Our Story
The name Qarjuit reflects growth, connection, and the collective strength of Inuit youth across Nunavik.
Like a tree growing from the land, Qarjuit symbolizes:
• Strong roots in Inuit culture
• Growth through learning and leadership
• Branches connecting communities
• Youth shaping the future
The visual identity reflects both tradition and progress, honouring Inuit knowledge while embracing the future.
PAGE 4
Logo Overview
Primary Logo
The primary Qarjuit logo is the most recognizable representation of the organization and should be used whenever possible.
The logo consists of:
• Tree Symbol
• Inuktitut Wordmark
• English Wordmark
Together, these elements communicate growth, community, culture, and leadership.
Use the primary logo for:
• Reports
• Presentations
• Publications
• Social Media
• Website Applications
• Promotional Materials
PAGE 5
Logo Meaning
Symbolism
Tree
Represents growth, leadership, learning, and future generations.
Branches
Represent communities across Nunavik and the relationships that connect them.
Leaves
Represent youth voices, ideas, and potential.
Land Base
Represents Inuit identity, culture, and connection to the land.
Roots
Represent the strength and knowledge passed from one generation to the next.
PAGE 6
Logo Variations
Primary Logo
Default use for most applications.
Horizontal Logo
Recommended for:
• Website headers
• Sponsorship banners
• Signage
• PowerPoint presentations
Icon Logo
Recommended for:
• Social media profile photos
• Watermarks
• Favicons
• Small applications
PAGE 7
Logo Clear Space & Sizing
To ensure legibility and visual impact, maintain clear space around all versions of the logo.
The minimum clear space should equal the height of one leaf from the logo symbol.
Never place text, images, or graphic elements within the clear space area.
Minimum size recommendations:
Print:
1 inch wide
Digital:
150 pixels wide
PAGE 8
Incorrect Logo Usage
Do Not:
• Stretch the logo
• Compress the logo
• Rotate the logo
• Add shadows
• Change colours
• Place on busy backgrounds
• Add outlines
• Separate logo elements
Consistency strengthens recognition.
PAGE 9
Colour Palette
Primary Colours
Arctic Black
#1B1B1B
Primary text colour.
Ivory Snow
#F7F5F1
Primary background colour.
Tundra Green
#5D7C5A
Primary brand colour.
Secondary Colours
Deep Ocean
#355C7D
Copper
#B46A38
Stone Grey
#8A8A8A
These colours provide flexibility while maintaining brand consistency.
PAGE 10
Colour Usage
Recommended Balance
60%
Ivory Snow
25%
Arctic Black
10%
Tundra Green
5%
Accent Colours
The overall visual identity should feel clean, modern, and uncluttered.
Avoid overly bright or highly saturated designs.
PAGE 11
Typography
Primary Typeface
Poppins SemiBold
Used for:
• Headlines
• Titles
• Callouts
Secondary Typeface
Poppins Regular
Used for:
• Body text
• Captions
• General content
Inuktitut Typeface
Noto Sans Canadian Aboriginal
Used for all Inuktitut syllabics.
This typeface ensures readability, consistency, and accessibility across digital and print applications.
PAGE 12
Typography Hierarchy
Heading
Poppins SemiBold
Subheading
Poppins Medium
Body Text
Poppins Regular
Caption
Poppins Light
Use consistent sizing and spacing throughout all materials.
PAGE 13
Photography Style
Our Photography Should Feel
Authentic
Natural
Youth-Led
Community-Centered
Hopeful
Respectful
Documentary
Photography should capture:
• Real Inuit youth
• Community participation
• Leadership moments
• Cultural activities
• Events and gatherings
• Land-based experiences
• Genuine interactions
PAGE 14
Photography Don'ts
Avoid:
• Generic stock photography
• Overly posed images
• Excessive filters
• Heavy colour editing
• Corporate-style headshots
• Artificial-looking imagery
Whenever possible, use real Qarjuit participants, youth, staff, and communities.
PAGE 15
Graphic Elements
Leaf Pattern
Derived directly from the Qarjuit logo.
Represents:
Growth
Connection
Potential
Community
Use subtle backgrounds and overlays.
Add other inuit Patterns that can be used
PAGE 16
Icon System
Icons should be:
• Simple
• Modern
• Line-Based
• Consistent Thickness
• Easily Recognizable
Avoid cartoon-style illustrations.
Icons support content but should never overpower it.
PAGE 17
Language & Accessibility
Qarjuit is committed to promoting and respecting Inuktitut.
Whenever possible:
Inuktitut should appear first.
English should appear second.
Both languages should receive equal visual importance.
Recommended Format
ᖃᕐᔪᐃᑦ
Qarjuit Youth Council
PAGE 18
Social Media System
To create consistency across platforms, each content category uses a dedicated accent colour while maintaining the overall Qarjuit brand.
This allows followers to instantly recognize different content types while preserving a unified visual identity.
PAGE 19
Content Categories (show examples)
General Qarjuit
Tundra Green
Organization updates and announcements.
Local Youth Action Funding
Copper
Funding opportunities and project highlights.
Events
Deep Ocean
Workshops, gatherings, conferences, and activities.
Campaigns
Teal
Awareness initiatives and engagement campaigns.
Uvikkait Ullumi
Gold
Stories, publications, and youth voices.
Podcast
Charcoal + Copper
Audio content and interviews.
Partner Organizations
Stone Grey
Shared content and partner initiatives.
PAGE 20
Social Media Layout
Every Qarjuit post should include:
• Category Colour
• Consistent Typography
• Logo Placement
• High Quality Photography
• Inuktitut and English when possible
The goal is for audiences to recognize a Qarjuit post instantly, even before reading it.
BACK PAGE
Qarjuit Youth Council
Rooted in Culture.
Driven by Youth.
Shaping the Future.
in the booklet:
Cover:
Qarjuit Youth Council
Brand Identity Guidelines
PAGE 1
Welcome to the Qarjuit Brand
Our Purpose
The Qarjuit Youth Council represents Inuit youth across Nunavik and works to ensure that youth voices are heard, respected, and included in shaping the future of our communities.
Our brand reflects who we are as an organization: grounded in Inuit culture, connected to community, and committed to creating opportunities for youth leadership, growth, and meaningful participation.
These guidelines ensure that every communication, publication, event, and campaign presents a consistent and recognizable identity that reflects the values of Qarjuit.
PAGE 2
Our Vision
Empowered Inuit youth leading strong, connected, and thriving communities.
Our Mission
To represent, engage, and support Inuit youth by creating opportunities for leadership, participation, cultural connection, and community development.
Our Brand Personality
Qarjuit is:
• Youth-Centered
• Community-Focused
• Respectful
• Authentic
• Hopeful
• Professional
• Inclusive
• Forward-Thinking
• Rooted in Inuit Culture
PAGE 3
Our Story
The name Qarjuit reflects growth, connection, and the collective strength of Inuit youth across Nunavik.
Like a tree growing from the land, Qarjuit symbolizes:
• Strong roots in Inuit culture
• Growth through learning and leadership
• Branches connecting communities
• Youth shaping the future
The visual identity reflects both tradition and progress, honouring Inuit knowledge while embracing the future.
PAGE 4
Logo Overview
Primary Logo
The primary Qarjuit logo is the most recognizable representation of the organization and should be used whenever possible.
The logo consists of:
• Tree Symbol
• Inuktitut Wordmark
• English Wordmark
Together, these elements communicate growth, community, culture, and leadership.
Use the primary logo for:
• Reports
• Presentations
• Publications
• Social Media
• Website Applications
• Promotional Materials
PAGE 5
Logo Meaning
Symbolism
Tree
Represents growth, leadership, learning, and future generations.
Branches
Represent communities across Nunavik and the relationships that connect them.
Leaves
Represent youth voices, ideas, and potential.
Land Base
Represents Inuit identity, culture, and connection to the land.
Roots
Represent the strength and knowledge passed from one generation to the next.
PAGE 6
Logo Variations
Primary Logo
Default use for most applications.
Horizontal Logo
Recommended for:
• Website headers
• Sponsorship banners
• Signage
• PowerPoint presentations
Icon Logo
Recommended for:
• Social media profile photos
• Watermarks
• Favicons
• Small applications
PAGE 7
Logo Clear Space & Sizing
To ensure legibility and visual impact, maintain clear space around all versions of the logo.
The minimum clear space should equal the height of one leaf from the logo symbol.
Never place text, images, or graphic elements within the clear space area.
Minimum size recommendations:
Print:
1 inch wide
Digital:
150 pixels wide
PAGE 8
Incorrect Logo Usage
Do Not:
• Stretch the logo
• Compress the logo
• Rotate the logo
• Add shadows
• Change colours
• Place on busy backgrounds
• Add outlines
• Separate logo elements
Consistency strengthens recognition.
PAGE 9
Colour Palette
Primary Colours
Arctic Black
#1B1B1B
Primary text colour.
Ivory Snow
#F7F5F1
Primary background colour.
Tundra Green
#5D7C5A
Primary brand colour.
Secondary Colours
Deep Ocean
#355C7D
Copper
#B46A38
Stone Grey
#8A8A8A
These colours provide flexibility while maintaining brand consistency.
PAGE 10
Colour Usage
Recommended Balance
60%
Ivory Snow
25%
Arctic Black
10%
Tundra Green
5%
Accent Colours
The overall visual identity should feel clean, modern, and uncluttered.
Avoid overly bright or highly saturated designs.
PAGE 11
Typography
Primary Typeface
Poppins SemiBold
Used for:
• Headlines
• Titles
• Callouts
Secondary Typeface
Poppins Regular
Used for:
• Body text
• Captions
• General content
Inuktitut Typeface
Noto Sans Canadian Aboriginal
Used for all Inuktitut syllabics.
This typeface ensures readability, consistency, and accessibility across digital and print applications.
PAGE 12
Typography Hierarchy
Heading
Poppins SemiBold
Subheading
Poppins Medium
Body Text
Poppins Regular
Caption
Poppins Light
Use consistent sizing and spacing throughout all materials.
PAGE 13
Photography Style
Our Photography Should Feel
Authentic
Natural
Youth-Led
Community-Centered
Hopeful
Respectful
Documentary
Photography should capture:
• Real Inuit youth
• Community participation
• Leadership moments
• Cultural activities
• Events and gatherings
• Land-based experiences
• Genuine interactions
PAGE 14
Photography Don'ts
Avoid:
• Generic stock photography
• Overly posed images
• Excessive filters
• Heavy colour editing
• Corporate-style headshots
• Artificial-looking imagery
Whenever possible, use real Qarjuit participants, youth, staff, and communities.
PAGE 15
Graphic Elements
Leaf Pattern
Derived directly from the Qarjuit logo.
Represents:
Growth
Connection
Potential
Community
Use subtle backgrounds and overlays.
Add other inuit Patterns that can be used
PAGE 16
Icon System
Icons should be:
• Simple
• Modern
• Line-Based
• Consistent Thickness
• Easily Recognizable
Avoid cartoon-style illustrations.
Icons support content but should never overpower it.
PAGE 17
Language & Accessibility
Qarjuit is committed to promoting and respecting Inuktitut.
Whenever possible:
Inuktitut should appear first.
English should appear second.
Both languages should receive equal visual importance.
Recommended Format
ᖃᕐᔪᐃᑦ
Qarjuit Youth Council
PAGE 18
Social Media System
To create consistency across platforms, each content category uses a dedicated accent colour while maintaining the overall Qarjuit brand.
This allows followers to instantly recognize different content types while preserving a unified visual identity.
PAGE 19
Content Categories (show examples)
General Qarjuit
Tundra Green
Organization updates and announcements.
Local Youth Action Funding
Copper
Funding opportunities and project highlights.
Events
Deep Ocean
Workshops, gatherings, conferences, and activities.
Campaigns
Teal
Awareness initiatives and engagement campaigns.
Uvikkait Ullumi
Gold
Stories, publications, and youth voices.
Podcast
Charcoal + Copper
Audio content and interviews.
Partner Organizations
Stone Grey
Shared content and partner initiatives.
PAGE 20
Social Media Layout
Every Qarjuit post should include:
• Category Colour
• Consistent Typography
• Logo Placement
• High Quality Photography
• Inuktitut and English when possible
The goal is for audiences to recognize a Qarjuit post instantly, even before reading it.
BACK PAGE
Qarjuit Youth Council
Rooted in Culture.
Driven by Youth.
Shaping the Future.