UK Supplement Market Analysis

I need a well-structured report that maps the UK supplement landscape in depth. The document should open with an overview of the main product categories—vitamins, protein, probiotics, herbal remedies and clean/organic lines—then break each one down by age group (Children, Adults, Seniors). Where it genuinely matters—typically in sports-nutrition proteins or hormonal support blends—add a short note on formulas marketed specifically to men or women; there’s no need to force a gender split elsewhere.

Beyond the basic taxonomy, drill into current market trends: growth rates, demand drivers and the ingredients that are drawing the most attention right now. For every major category, name the leading brands and immediate competitors, highlight price bands (budget through premium) and describe any standout packaging styles, especially sustainable or luxury formats that resonate with UK shoppers.

Because clean-label claims are driving many purchase decisions, devote a section to consumer preferences—organic certification, allergen-free, vegan, recyclable packs, and similar cues. The report must also summarise relevant UK regulations: novel food status, permitted health claims, labelling rules, and any Brexit-related changes that impact imports or distribution.

Deliverables
• A 25-30 page report in Word (or Google Docs) with tables, short charts and clear citations
• An Excel sheet consolidating raw data: category sizes, CAGR figures, average price ranges, and brand share estimates
• A one-slide executive summary (PowerPoint or PDF) highlighting key opportunities and compliance watch-outs

Acceptance criteria
Data sources are cited, numbers reconcile across the Word and Excel files, and regulatory notes reference the exact UK guidance documents or legislation clauses.

Charts can be created in Excel or PowerPoint; please embed them, not just paste images.