University Marketing Assginment -- 2
Budget: $30 – $250 CAD
Task 1
Competitive research
1. Present an outline of the market research needed to position and articulate the key values that differentiate a new product.
2. What types of research would you utilize? Think of qualitative & quantitative research, competitive research (pick one or 2 competitors) and internal BI data.
3. Conduct your own initial research and present relevant insights.
Positioning & Messaging
1. How would you position this product?
2. What problem is it solving?
3. What target audience is it aimed for?
4. How would you define UVP & main benefits of this product?
GTM Plan
1. What seller segments will you target?
2. How will you define and measure your success after launch?
3. Which on-product touch points & off-product channels will you use to communicate the new feature and ensure adoption?
4. Walk us through your communications timeline/phases & logic.
Details about the product and company will be provided with the project award.
Competitive research
1. Present an outline of the market research needed to position and articulate the key values that differentiate a new product.
2. What types of research would you utilize? Think of qualitative & quantitative research, competitive research (pick one or 2 competitors) and internal BI data.
3. Conduct your own initial research and present relevant insights.
Positioning & Messaging
1. How would you position this product?
2. What problem is it solving?
3. What target audience is it aimed for?
4. How would you define UVP & main benefits of this product?
GTM Plan
1. What seller segments will you target?
2. How will you define and measure your success after launch?
3. Which on-product touch points & off-product channels will you use to communicate the new feature and ensure adoption?
4. Walk us through your communications timeline/phases & logic.
Details about the product and company will be provided with the project award.