Market Research -- 2
Budget: ₹600 – ₹1,500 INR
Hello I need assistance writing a 16000 word business plan to introduce a popular fast food chain to South Africa. It does not have to be Taco Bell. The business plan should include the following:
TABLE OF CONTENTS
“EXECUTIVE SUMMARY”
The company: “Taco Bell”
1. “The opportunity”
1.1. Conducting “market research”
1.1.1. “The gap”
1.1.2. “Competitors”
1.2. “Industry analysis”
1.2.1. “Current competitive situation + PESTEL”
Political Factors that Impact Taco Bell Corp.
Economic Factors that Impact Taco Bell Corp.
Social Factors that Impact- Taco Bell Corp.
Technological Factors that Impact Taco Bell Corp.
Environmental Factors that Impact Taco Bell Corp.
Legal Factors that Impact Taco Bell Corp.
1.3. “Strategy”
1.4. “Sources of differentiation and competitive advantage”
1.5 “Ethics and sustainability”
2. “The company and team”
2.1. “Legal structure”
2.2. “Ownership”
2.3. “The advisory board”
2.4. The management team
2.4.1. “Expected contributions by each team”
2.4.2. “Expected salary”:
3. “Market selection”
3.1. “Parameters for pre selection”
3.2. “Preliminary screening”
3.3. “Selection of final markets”
3.3.1. “Short listing of final markets”
3.3.2. “Parameters for comparison & comparison chart”
3.3.4. “Final evaluation and selection”
4. “Entry mode selection”
4.1. “Comparison chart of possible entry modes into the market”
4.2. “Final selection”
5. “Marketing”
5.1. “Marketing mix”
5.1.1. “Product”
5.1.2. “Price”
5.1.3. “Distribution”
5.1.4. “Communication”
5.3. “Segmentation & positioning”
5.4. Target: “Buyers persona”
5.5. “Innovative marketing”
5.5.1. “Alternative uses for the products”
5.5.2. “Substitute products”
5.5.3. “Product adaptation”
5.6. “Decision making process”
5.7. “Purchase convenience”
6. “Operating and Financial plans”
6.1. “Conversion of inputs into outputs that customer value”
6.1.1. “Supplier relationships”
6.1.2. “Inventory required”
6.2. “Financial plan”
6.2.1. “Cost calculations”
6.2.2. “Projected Break Even Point”
6.2.3. “Projected Cash Flows”
6.2.4. “Analysis of risk, present value (VAN, IRR)”
6.2.5. “Analysis of possible scenarios and probability of occurrence”
6.3. “Contingency plan”
7. Conclusions
7.1. “Main conclusions from the project”
7.2. “Limitations and future directions”
8. “Bibliography”
Let me know if you are up for the task.Thank you
TABLE OF CONTENTS
“EXECUTIVE SUMMARY”
The company: “Taco Bell”
1. “The opportunity”
1.1. Conducting “market research”
1.1.1. “The gap”
1.1.2. “Competitors”
1.2. “Industry analysis”
1.2.1. “Current competitive situation + PESTEL”
Political Factors that Impact Taco Bell Corp.
Economic Factors that Impact Taco Bell Corp.
Social Factors that Impact- Taco Bell Corp.
Technological Factors that Impact Taco Bell Corp.
Environmental Factors that Impact Taco Bell Corp.
Legal Factors that Impact Taco Bell Corp.
1.3. “Strategy”
1.4. “Sources of differentiation and competitive advantage”
1.5 “Ethics and sustainability”
2. “The company and team”
2.1. “Legal structure”
2.2. “Ownership”
2.3. “The advisory board”
2.4. The management team
2.4.1. “Expected contributions by each team”
2.4.2. “Expected salary”:
3. “Market selection”
3.1. “Parameters for pre selection”
3.2. “Preliminary screening”
3.3. “Selection of final markets”
3.3.1. “Short listing of final markets”
3.3.2. “Parameters for comparison & comparison chart”
3.3.4. “Final evaluation and selection”
4. “Entry mode selection”
4.1. “Comparison chart of possible entry modes into the market”
4.2. “Final selection”
5. “Marketing”
5.1. “Marketing mix”
5.1.1. “Product”
5.1.2. “Price”
5.1.3. “Distribution”
5.1.4. “Communication”
5.3. “Segmentation & positioning”
5.4. Target: “Buyers persona”
5.5. “Innovative marketing”
5.5.1. “Alternative uses for the products”
5.5.2. “Substitute products”
5.5.3. “Product adaptation”
5.6. “Decision making process”
5.7. “Purchase convenience”
6. “Operating and Financial plans”
6.1. “Conversion of inputs into outputs that customer value”
6.1.1. “Supplier relationships”
6.1.2. “Inventory required”
6.2. “Financial plan”
6.2.1. “Cost calculations”
6.2.2. “Projected Break Even Point”
6.2.3. “Projected Cash Flows”
6.2.4. “Analysis of risk, present value (VAN, IRR)”
6.2.5. “Analysis of possible scenarios and probability of occurrence”
6.3. “Contingency plan”
7. Conclusions
7.1. “Main conclusions from the project”
7.2. “Limitations and future directions”
8. “Bibliography”
Let me know if you are up for the task.Thank you