Hyperlocal Incentive Scheme
Budget: ₹600 – ₹1,500 INR
Case Study- Performance Improvement Program
One of the key drivers of success for a hyperlocal firm is it’s Delivery fleet. Availability of Delivery partners on the platform is of paramount importance.
The firm is trying to design a Benefit program where the partners would be given certain points on the basis of the duration of their availability on the platform (Supply Hours). The objective of designing such a program is to incentivize the partners over and above their regular payout so as they feel motivated to be present on the platform for longer hours. Though the requirement of partners for longer durations is maximum on (Sunday & Monday) ; followed by (Friday & Saturday) and then (Tuesday, Wednesday & Thursday) ; the firm would ideally like a situation where a partner is consistently present on the platform throughout the week.
DATA
Attached in the excel named - “Partner Data” you would find the data for a company’s delivery fleet for a particular city (Sheet-1).
Data Description
Partner ID - ID of the Delivery Partner
Date - Date
Supply Hours - Number of hours the partner was online on the platform on that day
Tasks - Number of deliveries the partner completed on that day
Present a model on how would you design the Benefit Program. Since you are designing a program for a population earning 20-30 K a month please keep in mind that a very complicated point structure might be too difficult for them to comprehend which defeats the purpose of motivating the partners altogether. So, keep the model as lucid as possible. As you can understand, disbursal of points is an added cost to the company. You are expected to keep the Cost Metric - CPT (Cost per completed task) below 0.9 Rs.
You are expected to share the following -
- Proposed Point Structure
- Budget Summary (CPT Impact for all the 4 months)
Part-2
Some partners may have been riddled with dwindling performance which is limiting them from being incentivized. In order to leave no stones unturned, the firm believes in retraining those partners who would fall below certain threshold.
The firm trying to design a model on Partner Quality which would sieve low-performing partners based on their performance.
DATA
Attached in the excel named - “Partner Data” you would find the data for a company’s delivery fleet for a particular city and for a particular week (Sheet-2).
Data Description
Partner ID - ID of the Delivery Partner
Date - Date
Tasks - Number of deliveries the partner completed on that day
Acceptance rate- (no. of tasks accepted by the partner)/(no. of tasks assigned) Cancellation rate- (no. of tasks cancelled by the partner)/(no. of tasks accepted) Tasks not delivered- Percentage of tasks not delivered over accepted
Partner cancellation- Percentage of tasks where partner induced cancellation Task time- Average time taken by partners to deliver tasks
Interaction rate- Percentage of tasks where partner contacted support center Contact rate- Percentage of tasks where partner contacted customer
Rating- Average rating given by customers (on a scale of 1-5)
Expectations
- Based on the above metrics design a model for the Partner Quality with reasoning. - Threshold limit.
- Plan of action if partner falls in the retraining bucket more than once.
One of the key drivers of success for a hyperlocal firm is it’s Delivery fleet. Availability of Delivery partners on the platform is of paramount importance.
The firm is trying to design a Benefit program where the partners would be given certain points on the basis of the duration of their availability on the platform (Supply Hours). The objective of designing such a program is to incentivize the partners over and above their regular payout so as they feel motivated to be present on the platform for longer hours. Though the requirement of partners for longer durations is maximum on (Sunday & Monday) ; followed by (Friday & Saturday) and then (Tuesday, Wednesday & Thursday) ; the firm would ideally like a situation where a partner is consistently present on the platform throughout the week.
DATA
Attached in the excel named - “Partner Data” you would find the data for a company’s delivery fleet for a particular city (Sheet-1).
Data Description
Partner ID - ID of the Delivery Partner
Date - Date
Supply Hours - Number of hours the partner was online on the platform on that day
Tasks - Number of deliveries the partner completed on that day
Present a model on how would you design the Benefit Program. Since you are designing a program for a population earning 20-30 K a month please keep in mind that a very complicated point structure might be too difficult for them to comprehend which defeats the purpose of motivating the partners altogether. So, keep the model as lucid as possible. As you can understand, disbursal of points is an added cost to the company. You are expected to keep the Cost Metric - CPT (Cost per completed task) below 0.9 Rs.
You are expected to share the following -
- Proposed Point Structure
- Budget Summary (CPT Impact for all the 4 months)
Part-2
Some partners may have been riddled with dwindling performance which is limiting them from being incentivized. In order to leave no stones unturned, the firm believes in retraining those partners who would fall below certain threshold.
The firm trying to design a model on Partner Quality which would sieve low-performing partners based on their performance.
DATA
Attached in the excel named - “Partner Data” you would find the data for a company’s delivery fleet for a particular city and for a particular week (Sheet-2).
Data Description
Partner ID - ID of the Delivery Partner
Date - Date
Tasks - Number of deliveries the partner completed on that day
Acceptance rate- (no. of tasks accepted by the partner)/(no. of tasks assigned) Cancellation rate- (no. of tasks cancelled by the partner)/(no. of tasks accepted) Tasks not delivered- Percentage of tasks not delivered over accepted
Partner cancellation- Percentage of tasks where partner induced cancellation Task time- Average time taken by partners to deliver tasks
Interaction rate- Percentage of tasks where partner contacted support center Contact rate- Percentage of tasks where partner contacted customer
Rating- Average rating given by customers (on a scale of 1-5)
Expectations
- Based on the above metrics design a model for the Partner Quality with reasoning. - Threshold limit.
- Plan of action if partner falls in the retraining bucket more than once.