Business Proposal

Need to write a business proposal on this format.

EXECUTIVE SUMMARY
A one paragraph summary or overview of the business and highlight the most crucial pieces of
information. Such as mission statement, company goals, competitive advantages and financial
projections.
BUSINESS DESCRIPTION
 What is the name of your business?
 What type of business is it?
 What is your business structure? (Sole Proprietorship, Partnership, or Limited Liability
Company?)
 What are your Mission/Vision/Core values
 What is the purpose and objectives of your business?
OPERATIONS AND LOGISTICS
Equipment
 What are the equipment and machinery required?
 How are you going to acquire them? And what are the prices?
 Is it new or second-hand equipment?
 Are there any technological resource needs?
Suppliers
 Who are your suppliers? Where are they located?
 Reasons for choosing supplier
 Do they use sustainable and ethical methods?
Legal requirements
 Business Name registrations
 Trademark
 Are there any patents?
 Are there any insurance requirements?
MARKETING PLAN
Market Research
- Qualitative or quantitative research on the market/product
- What are the findings of the research?
- How are you going to incorporate the market research findings into developing your business
model?
Market Analysis
 Who are your potential customers?
 What is the size of your target market?
 What are the local and/or national trends in your industry?
 SWOT Analysis
Competitor Analysis:
 Who are your top competitors?
 What are each of their strengths and weaknesses?
 Who are their customers?
 Why do their customers shop there?
 How much do your competitors charge?
 Is their business steady, increasing or decreasing and why?
 How will your business be different/better?
 What indirect competition will you face?
Positioning
 How will your business be positioned against your competition? (Better service?
Lower price? Special niche?)
 What is your unique selling point
MARKETING
Product/Service
 What is your product/service? What are the features?
 What is unique (special qualities) about your product/service?
 How does your product/service satisfy your customer’s needs?
 What are the benefits and added value of your product?
Pricing
 What is/are the price(s) of your product(s) and/or service(s)?
 How have you developed your pricing policy?
 Which of the following pricing strategies might best suit your business? Retail cost and pricing,
competitive position, pricing below competition, pricing above competition, multiple pricing,
price lining, pricing based on cost-plus-markup, or other?
 If your price is higher than your competition: What special advantage do you offer to
justify the higher price?
 If your price is lower than your competition: Is your price profitable? How do you plan to stay
abreast of changes in the marketplace, to ensure that your profit margins are not adversely
affected by new innovations or competition?
Promotion
 How will you attract customers/clients?
 How will you retain your customers/clients?
 How will you expand your market base?
 How will/does your promotion/advertising reach your target market?