BUSINESS REPORT
Budget: $10 – $30 AUD
Sorrento is one of the northern beach's most respected Italian eateries. It is held in high regards
for the quality of its foods and the outstanding service it provides. Its client base 30-45 years old
females, tend to be very loyal.
Rising rental costs have forced the owners of the restaurant to consider increasing the prices of all
main meals. They are showing some hesitation in doing this, as a newly established competitor in
the area has been successful in attracting a more diverse group of customers to its restaurant.
Sorrento are using local-based advertising to generate increased awareness of its outstanding
products and services. It is very likely that the rising rents will force and increase in prices.
However, when more customers become aware of the business, Sorrento will benefit through
increased revenue.
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You have been hired as a consultant by Sorrento to write a business report to the owners.
In your report:
Explain the factors that influence customer choice for Sorrento.
Recommend the appropriate marketing objectives that Sorrento should implement.
Assess two suitable marketing strategies for Sorrento to improve business
performance.
for the quality of its foods and the outstanding service it provides. Its client base 30-45 years old
females, tend to be very loyal.
Rising rental costs have forced the owners of the restaurant to consider increasing the prices of all
main meals. They are showing some hesitation in doing this, as a newly established competitor in
the area has been successful in attracting a more diverse group of customers to its restaurant.
Sorrento are using local-based advertising to generate increased awareness of its outstanding
products and services. It is very likely that the rising rents will force and increase in prices.
However, when more customers become aware of the business, Sorrento will benefit through
increased revenue.
****************
You have been hired as a consultant by Sorrento to write a business report to the owners.
In your report:
Explain the factors that influence customer choice for Sorrento.
Recommend the appropriate marketing objectives that Sorrento should implement.
Assess two suitable marketing strategies for Sorrento to improve business
performance.