Karaoke Lounge Business & Marketing Plan Creation

Job ID: 39919566

Budget: $250 – $750 USD

Investor-Ready Business Plan, Financial Model & Marketing Strategy for Karaoke Lounge (Bahamas)

Description

We are developing Neon Conch Ltd, a new private karaoke bar and lounge located at DWaters Café, Arawak Cay (Fish Fry), Nassau, Bahamas.

Phase 1 converts the café’s porch into three karaoke rooms (two private suites and one public bar/lounge) under a 3-year lease.
We already have floor plans, menus, pricing, and revenue-share terms finalized — now we need a professional investor-grade business plan package to present to investors and lenders.

Scope of Work

The selected freelancer will prepare the following:

1️⃣ Full Business Plan (Word / PDF)

Executive Summary (with clear investor value proposition)

Company Structure (Neon Conch Ltd / Conch Studios Ltd / DWaters Café partnership)

Market & Competitive Analysis (Bahamas nightlife, tourism, cruise and hotel segments)

Operations Plan (build-out, staffing, management, licenses, vendor setup)

Marketing & Sales Strategy (see section below)

Risk Analysis & Mitigation

3-Year Expansion Plan (Phase 2: indoor rooms and corporate packages)

Investor ROI summary

2️⃣ Financial Model (Excel)

Startup CapEx (Phase 1 budget ≈ US $180 K – 250 K)

3-Year Profit & Loss, Cash Flow, Break-Even Analysis

Revenue Streams (karaoke, food, beverage)

Sensitivity Scenarios (weekday vs weekend utilization)

KPIs (Rev/Room/Hr, F&B per-cap, utilization, ROI)

3️⃣ Pitch Deck (PowerPoint / Keynote 10–12 slides)

Visual summary for investor meetings

Concept visuals, market data, and financial highlights

Marketing Plan (must be detailed)

We want a concrete go-to-market strategy with budget, visuals, and rollout timeline covering:

Out-of-Home (OOH):
Fish Fry benches & billboards · Airport arrival displays · Taxi toppers · Ride-share zones

Hospitality / Tourism Channels:
Hotel concierge cards · Tour-desk promotions · Cruise-crew nights · Locals nights

Digital & Social:
Instagram / TikTok creator plan · Geo-fenced ads around Downtown & Cable Beach · Google Maps “Reserve/Book” optimization · Email & SMS for birthdays and events

PR & Launch Events:
Grand opening · Press release · Radio & TV coverage

Budget & KPI Breakdown:
Example 8-week calendar · Budget allocation (OOH 35% | Social 30% | Influencers 15% | PR 10% | Print 10%) · Weekly performance metrics (CAC, occupancy, F&B mix, ROAS).

What We Will Provide

Floor plans (PDF) and karaoke layout overlay

Food menu (15 items) + Bar list (25 brands including John Watling’s Rum, Sands, Guinness, Kalik, Corona)

Revenue-share terms with DWaters Café

Company structure (50/50 Penns & Halls) and lease details

Pricing model + initial P&L assumptions

Budget & Timeline

Budget: US $500 – $900 (negotiable for full financial & marketing plan)

Timeline: 7 – 10 days

Deliverables: Editable Word, Excel, and PowerPoint files + final PDFs

Revisions: Up to 2 rounds included

Preferred Skills

Business Plan Writing & Financial Modeling (hospitality / entertainment)

Marketing Strategy & Media Planning

Experience with Caribbean or tourism markets is a plus

When You Bid, Please Include

1–2 sample business plans for bars, lounges, or entertainment venues

Confirmation you can deliver plan + financial model + marketing plan + deck

Estimated timeline & deliverable schedule

Attachments (we will provide after award)

Floor Plans PDF

Food Menu (PDF – black & white)

Bar List / Brand Selection

Photos of Porch and Venue