Lending Platform Business Development
Budget: $25 – $50 USD
I run a fast-growing online lending platform and I’m ready to accelerate customer acquisition. The immediate priority is to bring more qualified small-business owners and individual borrowers onto the platform and convert them into active loan applicants.
Here’s what I need from the Business Development Manager:
• Turn our growth target into a concrete acquisition plan that blends digital marketing campaigns, network building/outreach, and direct sales efforts.
• Design and launch data-driven campaigns across channels such as Google Ads, Facebook/Instagram, LinkedIn and relevant finance forums; then optimise them for cost-effective lead generation.
• Cultivate partnerships and referral networks—think accountants, fintech communities, entrepreneurial hubs, and other ecosystem players that influence small businesses or individuals seeking credit.
• Build and manage a sales pipeline in a modern CRM (HubSpot or Salesforce preferred), track every prospect touchpoint, and report weekly on performance metrics: leads generated, conversion rates, CAC and revenue impact.
• Personally lead high-value calls or demos with warm prospects to close deals and secure their first loan application.
Acceptance criteria
– First 30-day roadmap with clear KPIs for each channel.
– Live campaigns delivering qualified leads within four weeks.
– A minimum of three new partnership agreements signed in the first quarter.
– CRM dashboards set up for real-time visibility into acquisition metrics.
If you have a successful track record scaling fintech or lending products through hands-on marketing, outreach and sales, let’s talk.
Here’s what I need from the Business Development Manager:
• Turn our growth target into a concrete acquisition plan that blends digital marketing campaigns, network building/outreach, and direct sales efforts.
• Design and launch data-driven campaigns across channels such as Google Ads, Facebook/Instagram, LinkedIn and relevant finance forums; then optimise them for cost-effective lead generation.
• Cultivate partnerships and referral networks—think accountants, fintech communities, entrepreneurial hubs, and other ecosystem players that influence small businesses or individuals seeking credit.
• Build and manage a sales pipeline in a modern CRM (HubSpot or Salesforce preferred), track every prospect touchpoint, and report weekly on performance metrics: leads generated, conversion rates, CAC and revenue impact.
• Personally lead high-value calls or demos with warm prospects to close deals and secure their first loan application.
Acceptance criteria
– First 30-day roadmap with clear KPIs for each channel.
– Live campaigns delivering qualified leads within four weeks.
– A minimum of three new partnership agreements signed in the first quarter.
– CRM dashboards set up for real-time visibility into acquisition metrics.
If you have a successful track record scaling fintech or lending products through hands-on marketing, outreach and sales, let’s talk.