Esports Business Strategist for VDW
Budget: $2 – $8 USD
Business Growth & Sponsorship Strategist – Van der Wolf (VDW)
Location: Remote (South Africa preferred)
Type: Contract / Part-Time (potential for long-term)
About Van der Wolf (VDW)
Van der Wolf (VDW) is a South African esports and apparel brand focused on competitive gaming tournaments and custom esports jersey manufacturing. The brand runs Fortnite tournaments, produces esports jerseys and hoodies, and is building an online gaming community.
VDW has already established early traction through tournaments, community building, and brand development. However, the business is currently not financially sustainable, as prize pools and operational costs are higher than revenue. The goal now is to transition VDW into a profitable and scalable brand.
Role Overview
We are looking for a Business Growth & Sponsorship Strategist to help guide and execute strategies that increase revenue, secure sponsorships, and improve overall engagement. This role requires someone who can think strategically and provide practical direction on how to turn the current operation into a sustainable business.
Key Responsibilities
Sponsorship Strategy and Acquisition
Identify and approach potential sponsors such as gaming brands, tech companies, local businesses, and energy drink brands
Develop sponsorship packages with clear value propositions
Position VDW as an attractive brand for partnerships
Assist with outreach, communication, and negotiation with sponsors
Revenue and Business Model Optimization
Analyze the current model of tournaments and payouts versus income
Recommend changes to make tournaments financially sustainable
Identify new revenue streams such as entry fees, memberships, or partnerships
Help shift the business from operating at a loss to generating profit
Sales Growth (Apparel)
Improve the strategy for selling jerseys and hoodies
Optimize pricing, offers, and promotions
Create funnels that convert tournament players into paying customers
Increase conversion rates and overall sales performance
Community Growth and Engagement
Improve engagement within Discord and social platforms
Develop strategies to increase activity and retention
Turn passive members into active participants
Guide content strategy to improve reach and interaction
Strategic Direction
Provide clear recommendations on what to focus on, improve, or remove
Help prioritize high-impact actions
Contribute to long-term business direction and growth
Requirements
Experience in marketing, esports, business development, or brand growth
Strong understanding of sponsorships, partnerships, and monetization
Ability to think both strategically and practically
Comfortable working with an early-stage brand
Willing to challenge ideas and provide honest feedback
Bonus
Experience in esports or gaming communities
Experience growing Discord communities
Existing network of sponsors or brand contacts
Experience in apparel or e-commerce
Compensation
Negotiable depending on experience
Can include performance-based incentives
Potential for long-term role as the brand grows
Additional Note
VDW is currently operating at a loss due to high tournament payouts relative to revenue. The primary goal of this role is to help build a sustainable business model that allows the brand to continue operating and growing.
How to Apply
Send a short introduction, your relevant experience, and any initial ideas on how VDW can improve its current model.
Location: Remote (South Africa preferred)
Type: Contract / Part-Time (potential for long-term)
About Van der Wolf (VDW)
Van der Wolf (VDW) is a South African esports and apparel brand focused on competitive gaming tournaments and custom esports jersey manufacturing. The brand runs Fortnite tournaments, produces esports jerseys and hoodies, and is building an online gaming community.
VDW has already established early traction through tournaments, community building, and brand development. However, the business is currently not financially sustainable, as prize pools and operational costs are higher than revenue. The goal now is to transition VDW into a profitable and scalable brand.
Role Overview
We are looking for a Business Growth & Sponsorship Strategist to help guide and execute strategies that increase revenue, secure sponsorships, and improve overall engagement. This role requires someone who can think strategically and provide practical direction on how to turn the current operation into a sustainable business.
Key Responsibilities
Sponsorship Strategy and Acquisition
Identify and approach potential sponsors such as gaming brands, tech companies, local businesses, and energy drink brands
Develop sponsorship packages with clear value propositions
Position VDW as an attractive brand for partnerships
Assist with outreach, communication, and negotiation with sponsors
Revenue and Business Model Optimization
Analyze the current model of tournaments and payouts versus income
Recommend changes to make tournaments financially sustainable
Identify new revenue streams such as entry fees, memberships, or partnerships
Help shift the business from operating at a loss to generating profit
Sales Growth (Apparel)
Improve the strategy for selling jerseys and hoodies
Optimize pricing, offers, and promotions
Create funnels that convert tournament players into paying customers
Increase conversion rates and overall sales performance
Community Growth and Engagement
Improve engagement within Discord and social platforms
Develop strategies to increase activity and retention
Turn passive members into active participants
Guide content strategy to improve reach and interaction
Strategic Direction
Provide clear recommendations on what to focus on, improve, or remove
Help prioritize high-impact actions
Contribute to long-term business direction and growth
Requirements
Experience in marketing, esports, business development, or brand growth
Strong understanding of sponsorships, partnerships, and monetization
Ability to think both strategically and practically
Comfortable working with an early-stage brand
Willing to challenge ideas and provide honest feedback
Bonus
Experience in esports or gaming communities
Experience growing Discord communities
Existing network of sponsors or brand contacts
Experience in apparel or e-commerce
Compensation
Negotiable depending on experience
Can include performance-based incentives
Potential for long-term role as the brand grows
Additional Note
VDW is currently operating at a loss due to high tournament payouts relative to revenue. The primary goal of this role is to help build a sustainable business model that allows the brand to continue operating and growing.
How to Apply
Send a short introduction, your relevant experience, and any initial ideas on how VDW can improve its current model.