East Africa Beer Direct Sales
Budget: $250 – $750 USD
I’m ready to expand our beer footprint across Kenya, Tanzania and Uganda and need an on-the-ground sales professional who can convert interest into cases shipped. The brief is straightforward: handle direct sales, focusing on beverage distributors rather than individual bars or retailers, and turn them into long-term purchasing partners.
You’ll be free to leverage your own network, visit prospects face-to-face, set up tastings and negotiate volume pricing. I’ll supply brand decks, tasting notes and promotional material; you bring the relationships, persistence and local market insight.
Key deliverables
• At least one signed distribution agreement in each target country
• A weekly pipeline report (leads contacted, meetings held, deals closed)
• Initial purchase orders secured within the first 30 days
Success will be measured by converted distributors and repeat orders, not just introductions. If you already move beer or other FMCG brands through East African channels and can add ours to the portfolio, let’s talk timelines and your commission structure.
You’ll be free to leverage your own network, visit prospects face-to-face, set up tastings and negotiate volume pricing. I’ll supply brand decks, tasting notes and promotional material; you bring the relationships, persistence and local market insight.
Key deliverables
• At least one signed distribution agreement in each target country
• A weekly pipeline report (leads contacted, meetings held, deals closed)
• Initial purchase orders secured within the first 30 days
Success will be measured by converted distributors and repeat orders, not just introductions. If you already move beer or other FMCG brands through East African channels and can add ours to the portfolio, let’s talk timelines and your commission structure.