Business Development Pro for Marketing & Exhibitions

Business Development Executive (Exhibitions, Integrated Marketing & Business Automation)

Location

[On-site / Hybrid / City]

Experience

2–6 years (Marketing, Exhibitions, Automation, SaaS, or Consulting background preferred)

Employment Type

Full-time

Role Overview

We are looking for a high-impact Business Development Executive who can drive revenue across exhibitions, 360° marketing solutions, and business automation services. The role requires understanding client business challenges and offering growth-oriented solutions—from brand visibility to process automation.

This is a solution-selling role, not just a sales role.

Key Responsibilities
1. Business Development & Sales

Generate new business opportunities for:

Exhibitions, trade shows & expos

Integrated marketing (digital, offline, print, branding & activations)

Business automation solutions (CRM, marketing automation, workflow tools, lead management, dashboards, etc.)

Identify and approach potential clients via calls, emails, LinkedIn, referrals & networking

Understand client business processes, gaps, and growth challenges

Pitch customized end-to-end solutions combining marketing + automation

Prepare proposals, presentations, and commercials

Negotiate terms and close deals

Achieve monthly, quarterly, and annual revenue targets

2. Client Consulting & Relationship Management

Act as a strategic advisor during the sales process

Build long-term relationships with founders, CXOs, and marketing heads

Coordinate with internal teams (strategy, creative, tech, execution, vendors)

Ensure smooth handover post-closure and client satisfaction

Identify upsell and cross-sell opportunities

3. Exhibition & On-Ground Marketing Focus

Identify brands suitable for exhibitions and industry events

Pitch exhibition participation, stall design, branding & sponsorships

Liaise with exhibition organizers and partners

Support pre-event, during-event, and post-event client engagement

4. Business Automation Focus

Identify automation opportunities within client marketing and sales funnels

Pitch solutions like CRM setup, lead automation, campaign tracking, and reporting

Work closely with tech/automation teams to align client requirements

Educate clients on ROI, efficiency, and scalability through automation

5. Market Intelligence & Strategy

Track trends in marketing, exhibitions, and automation tools

Conduct competitor and market research

Maintain a healthy sales pipeline and forecasting

6. Reporting & Process Management

Maintain CRM and lead management systems

Share weekly and monthly sales performance reports

Track closures, revenue, and client conversions

Skills & Competencies
Must-Have

Strong communication, presentation & negotiation skills

Understanding of marketing + business processes

Solution-selling and consultative sales approach

Target-driven and ownership mindset

Preferred

Experience in exhibitions, marketing agencies, SaaS, or automation tools

Basic understanding of CRM, marketing automation, or workflow tools

Ability to sell to decision-makers

Ideal Candidate Traits

Business thinker, not just a salesperson

Confident, presentable & client-facing

Comfortable with meetings, events, and travel

Curious, adaptable, and growth-oriented

What We Offer

Exposure to multi-domain solutions (marketing + exhibitions + automation)

High-impact client portfolios

Performance-based incentives

Strong learning and leadership growth opportunities

If you want next, I can:

Break this into KRAs & KPIs

Create a senior BD / manager version

Draft an interview evaluation scorecard

Build a sales pitch framework for this role

You’re building a future-ready BD team with this role