Brand Partnership Program Building & Sales
Budget: $250 – $750 USD
Coast Liquor is a high-traffic liquor and convenience store located in Laguna Beach, California. We are building a new paid brand-partnership program for beverage, snack, wellness, beauty, beach, and lifestyle companies.
We are looking for a Southern California-based freelancer who can help build and sell this program from the ground up.
The program will offer brands:
* Paid product testing and sampling events
* Premium shelf, cooler, counter, and window placement
* In-store advertising and branded displays
* New-product launch campaigns
* Customer feedback and basic sales-performance reporting
* Social-media and content add-ons when appropriate
We have already seen strong results from an in-store tasting that sold 12 champagne bottles and 10 four-packs during the activation. We also have existing street-facing window advertising at the store.
The freelancer will be responsible for:
* Reviewing photos, video, and available advertising spaces inside and outside the store
* Creating clear, professional campaign packages and pricing
* Helping develop a media kit and sales presentation
* Building a targeted list of relevant Southern California and national brands
* Contacting founders, brand managers, distributors, sales teams, and marketing decision-makers
* Conducting cold email, LinkedIn, phone, and other outbound outreach
* Booking meetings and presenting the opportunity
* Negotiating and closing paid campaigns
* Coordinating tastings, placements, displays, and brand activations
* Tracking leads and conversations in a shared CRM or spreadsheet
* Creating simple post-campaign reports that help brands decide whether to renew
We are specifically looking for someone with experience in one or more of the following:
* CPG, food, beverage, wine, spirits, snacks, wellness, or lifestyle brands
* Brand partnerships
* Sponsorship or advertising sales
* Retail media or paid retail placement
* Experiential marketing and sampling activations
* Business development or B2B sales
* Vendor and distributor relationships
* Merchandising and retail campaign execution
We are looking for a Southern California-based freelancer who can help build and sell this program from the ground up.
The program will offer brands:
* Paid product testing and sampling events
* Premium shelf, cooler, counter, and window placement
* In-store advertising and branded displays
* New-product launch campaigns
* Customer feedback and basic sales-performance reporting
* Social-media and content add-ons when appropriate
We have already seen strong results from an in-store tasting that sold 12 champagne bottles and 10 four-packs during the activation. We also have existing street-facing window advertising at the store.
The freelancer will be responsible for:
* Reviewing photos, video, and available advertising spaces inside and outside the store
* Creating clear, professional campaign packages and pricing
* Helping develop a media kit and sales presentation
* Building a targeted list of relevant Southern California and national brands
* Contacting founders, brand managers, distributors, sales teams, and marketing decision-makers
* Conducting cold email, LinkedIn, phone, and other outbound outreach
* Booking meetings and presenting the opportunity
* Negotiating and closing paid campaigns
* Coordinating tastings, placements, displays, and brand activations
* Tracking leads and conversations in a shared CRM or spreadsheet
* Creating simple post-campaign reports that help brands decide whether to renew
We are specifically looking for someone with experience in one or more of the following:
* CPG, food, beverage, wine, spirits, snacks, wellness, or lifestyle brands
* Brand partnerships
* Sponsorship or advertising sales
* Retail media or paid retail placement
* Experiential marketing and sampling activations
* Business development or B2B sales
* Vendor and distributor relationships
* Merchandising and retail campaign execution