I need a ghostwriter

Job ID: 33675457

Budget: $750 – $1,500 USD

Hello

The thesis topic is as following:

"Market Penetration Strategy in China: Case Studies of Foreign Fine Art Gallery VILLEPIN"

VILLEPIN is a HK based fine art gallery, working with some of the most famous artists. The strategy so far has been very “elitist” (a few collectors only, close to the public etc)

The competitor we will choose is PERROTIN, a French gallery already implemented in Shanghai.
Of course we also need to check how other fine art galleries from foreign countries have entered the Mailand-Chinese market.
We need to choose 1) cases and 2) methodologies

As Market Penetration Strategy in China is a very broad topic, we need to choose a specific question: logistic (bring art to China), business development (find collectors, organize exhibitions…)?

For example if we choose logistic, we could discuss how galleries in China import their art, how are we doing and where do we need to adjust?

Here is the table of contents:

I – Introduction =
A) Motivation
B) Literature review
C) 3 key questions = choosing one – Import of Fine Art to China?

II – Import of Fine Art to China
A) Case Study of a competitor
B) To understand the context better (SWOT, PESTEL of VILLEPIN and of competitors etc)
C) Data collection
D) Data Analysis

III- Reports and Solution

This part refers to recommendation and adjustment if necessary