Sell Established E-commerce Business

I need an experienced professional to help sell Fishnure LLC, a 14-year-old e-commerce business. The business operates on Amazon (primary revenue source), Walmart, Shopify, and its own website, fishnure.com. The current owner, at 93, requires assistance with all aspects of the sale.

Key Selling Points:
- Established brand with a loyal customer base
- Strong revenue track record
- High-quality product offering
- Unique organic fertilizer made from composted fish manure

Target Buyer: Individual investors

Ideal Skills and Experience:
- Proven track record in selling e-commerce businesses
- Strong negotiation skills
- Knowledge of online business valuation
- Experience in dealing with individual investors
- Ability to manage the sale process from start to finish

Please provide a detailed plan on how you would approach this sale.