Comprehensive Marketing Department Analysis - 10/06/2024 12:59 EDT

Job ID: 38208860

Budget: $250 – $750 USD

I'm looking for an expert to evaluate the current state of our Marketing Department and assist in rebuilding it for better performance.

Key Areas for Analysis:
- Marketing Strategy
- Marketing persona
- Advertising and Promotion
- Market Research
- Social Media Management

Main Objectives:
- Increase brand awareness
- Improve lead generation
- Enhance customer engagement
- Fix the gaps and enhance team productivity

Challenges:
- Lack of collaboration tools
- Unclear roles and responsibilities
- Working with unprofessional agencies
- Internal focus, ignoring external communication
- Zero marketing knowledge at top management
- Day-to-day task focus over strategic planning
- Missing content creation

I need a professional who can not only diagnose the existing problems but also provide actionable recommendations for improvement. Experience in Marketing Department analysis, team rebuilding, and strategy development is crucial. Don’t forget to provide the best practice for the recommendation.