Disney-Checkers Strategy Case Study
Budget: $30 – $91 USD
I’m finalising a case study for an interview with Disney on Friday, 15 May 2026, and I want a seasoned retail strategist to polish it into a persuasive, data-backed presentation. The brief is to outline a complete Disney retail growth plan for Checkers South Africa—separate from Shoprite—covering product selection, route-to-market, consumer activations, promotions and the commercial model.
Scope I need covered
• Key product focus: Toys and Games, Homeware and Stationery, with clear rationale for each category’s fit to the Checkers shopper profile.
• Category expansion & management: SKU hierarchy, shelf layout concepts, velocity targets, and how to secure and maintain listings with Checkers’ central buying team.
• Business model: margin structure for both parties, suggested trading terms, phased roll-out calendar and a simple P&L summary showing year-one revenue potential.
• Consumer activation: an always-on digital marketing campaign that bridges Disney’s franchise storytelling with Checkers’ Xtra Savings ecosystem—think gamified app content, QR-driven AR moments and social hooks.
• Promotional bursts: holiday-themed promotions (Easter egg hunts, spooky-season collectibles, festive gift bundles) mapped onto the South African retail calendar, each with forecasted uplift and funding split.
Deliverables
1. A 12-15 slide PowerPoint (Disney-ready template, clean graphics).
2. Speaker notes that guide a 10-minute pitch plus 5-minute Q&A.
3. One-page executive summary I can print for the panel.
4. Editable financial model (Excel or Google Sheets).
Acceptance criteria
• Insights grounded in South African market data or credible benchmarks.
• Numbers reconcile across slides, notes and model.
• All creative suggestions remain on-brand for Disney and suitable for Checkers’ family audience.
Timeline is tight—I need the first draft within 24 hours and final tweaks by Thursday evening SA time. If you have proven FMCG or entertainment-licensing experience and can turn around polished retail decks fast, let’s get started today.
Scope I need covered
• Key product focus: Toys and Games, Homeware and Stationery, with clear rationale for each category’s fit to the Checkers shopper profile.
• Category expansion & management: SKU hierarchy, shelf layout concepts, velocity targets, and how to secure and maintain listings with Checkers’ central buying team.
• Business model: margin structure for both parties, suggested trading terms, phased roll-out calendar and a simple P&L summary showing year-one revenue potential.
• Consumer activation: an always-on digital marketing campaign that bridges Disney’s franchise storytelling with Checkers’ Xtra Savings ecosystem—think gamified app content, QR-driven AR moments and social hooks.
• Promotional bursts: holiday-themed promotions (Easter egg hunts, spooky-season collectibles, festive gift bundles) mapped onto the South African retail calendar, each with forecasted uplift and funding split.
Deliverables
1. A 12-15 slide PowerPoint (Disney-ready template, clean graphics).
2. Speaker notes that guide a 10-minute pitch plus 5-minute Q&A.
3. One-page executive summary I can print for the panel.
4. Editable financial model (Excel or Google Sheets).
Acceptance criteria
• Insights grounded in South African market data or credible benchmarks.
• Numbers reconcile across slides, notes and model.
• All creative suggestions remain on-brand for Disney and suitable for Checkers’ family audience.
Timeline is tight—I need the first draft within 24 hours and final tweaks by Thursday evening SA time. If you have proven FMCG or entertainment-licensing experience and can turn around polished retail decks fast, let’s get started today.