Análisis de la consumidora de belleza de lujo en el canal digital en argentina

I am looking to undertake a project to analyze the luxury beauty consumer in the digital channel in Argentina. The primary objective of this project is to identify customer values that will inform the creation of a new enterprise. To achieve this, I will need to do market trend analysis, exploring the behavior and preferences of consumers in order to better understand what factors influence their choices and decisions. I need to explore sales and finance data, as well as general user experience, to gain an overview of the market landscape. With this knowledge, I can better identify areas of opportunity or existing gaps in the market. This project is essential to ensure the success of any new enterprise in the luxury beauty sector in Argentina.