WealthTech: Robo-Advisory Competitive Feature Analysis in German Market

Job ID: 37988120

Budget: €18 – €36 EUR

Join us for a chance to revolutionize the WealthTech scene in Germany/Europe!.

I'm in search of a German-speaking professional specialized in conducting targeted market research within the WealthTech sector, particularly focusing on robo-advisory platforms. The research aims to thoroughly assess key competitors and deliver a detailed analysis of their unique product offerings. Moreover, emphasize is on supporting product ideation to shape a disruptive WealthTech platform. This entails not only evaluating existing features but also generating innovative functionalities to distinguish our product. Respectively, conducting user interviews will be crucial in this endeavor, enabling us to delve deeper into user needs and preferences. Insights derived from this comprehensive approach will be instrumental in identifying potential features for our product development.

Primary Responsibilities:

· Conduct market research to identify customer needs and market trends to drive product development decisions.
· Analyze the FinTech/WealthTech landscape, including competitors, market trends, and regulatory changes. Identify opportunities for product innovation and differentiation based on market demands and user feedback.
· Utilize quantitative and qualitative data analysis techniques to extract meaningful insights from user interactions and market research. Translate data into actionable recommendations for product enhancements.
· Create user personas and journey maps based on research findings to facilitate empathy-driven product design. Ensure that product features and functionalities align with the needs and goals of target user segments.
· Collaborate with product managers and designers to prioritize features and enhancements based on user needs, business goals, and technical feasibility. Advocate for user-centric design principles throughout the product development lifecycle.
· Assist in the creation of prototypes and wireframes to visualize product concepts and gather user feedback. Iterate on designs based on usability testing results and incorporate user preferences into the final product.

Requirements:

· Bachelor's or Master's degree in Business, Economics, Human-Computer Interaction (HCI), Design, Psychology, or a related field.
· Experience in user research, UX/UI design, or product management within the FinTech industry is highly desirable.
· Proficiency in research methodologies, data analysis tools, and prototyping software.
· Strong analytical and problem-solving skills, with a keen eye for detail and a passion for creating user-centered experiences.
· Excellent communication and collaboration skills.
· Knowledge of financial services, investment products, and regulatory requirements in the WealthTech sector is a plus.

Excited to see your bids! Together, let's inject some groundbreaking innovation into the WealthTech landscape.