VIetnam Retail Business Plan

• Creating 30-40 PowerPoint slices showing a business plan for an international retail chain to enter Vietnam market.
• The PP shall base on the 5 phases retail development program.
1. Defining Retail Strategy
Agreement of 3 year development plan
• Retail development
• Supply Chain development
• CAPEX definition

2. Brand & Store Launch
Introduction of Brand to Market
• Introducing Brand
• Launch brand marketing campaign
• Opening first Flagship stores
• Brand establishment

3. Growing Efficiency
Implementing Best International Practice
• Store Operations
• Warehouse Operation
• Transport planning
4.Growing Profitability
Implementation of Brand Best Practice
• Buying Capabilities
• Own Brand assortment
• Category Management principles
5. Growing Market Share
Long Term Investment
• Distribution & Warehousing
• Independent Retail Model
• Rapid expansion of Brand

Note as this is a PowerPoint presentation it does not require detailed analysis but its needs to be precise and informative.
The flagship store shall be open in the first quarter 2023 and by the end of 2023, there will be 10-12 stores.