Tita Project
Budget: $250 – $750 USD
Salon at Home
Tita Company has been present in UAE since 2019 and launched the beauty vertical with
Salon at Home in Q3 2019. Since then we have been growing steadily and have been able to
penetrate 5% (hypothetically) of the market. We are now looking for the next step jump in
growth to double the penetration (~10%) in the next 8-12 months.
The problem statement is hence to define the strategy for the next 4 quarters to enable
this.
Expectations:
1. Critical thinking on the current business offerings. (and rationale behind them)
2. Primary Research by speaking to 10-15 consumers in the TG to understand how to
grow at home services and gather insights
3. Plan on which category to focus on (category here refers to Mani Pedi, Facials, Hair etc.)
4. Marketing Plan/ Strategy around the insight you want to drive, what will the
communication be (single minded messaging), the TG you will target and final mix of
GTM channels and why (brand, performance, offline etc.)
This can be a short 2 pager or a 3 slide output, whichever is preferred.
Tita Company has been present in UAE since 2019 and launched the beauty vertical with
Salon at Home in Q3 2019. Since then we have been growing steadily and have been able to
penetrate 5% (hypothetically) of the market. We are now looking for the next step jump in
growth to double the penetration (~10%) in the next 8-12 months.
The problem statement is hence to define the strategy for the next 4 quarters to enable
this.
Expectations:
1. Critical thinking on the current business offerings. (and rationale behind them)
2. Primary Research by speaking to 10-15 consumers in the TG to understand how to
grow at home services and gather insights
3. Plan on which category to focus on (category here refers to Mani Pedi, Facials, Hair etc.)
4. Marketing Plan/ Strategy around the insight you want to drive, what will the
communication be (single minded messaging), the TG you will target and final mix of
GTM channels and why (brand, performance, offline etc.)
This can be a short 2 pager or a 3 slide output, whichever is preferred.