Strategic growth plan based on a case study
Budget: £250 – £750 GBP
Brew & Beyond Case Study
You will take on the role of Senior National Account Manager at MONIN Syrups and develop a strategic plan for one of our key customers, Brew & Beyond, a coffee shop chain with 500 locations. They are facing key challenges, including:
Declining beverage sales in flavoured lattes, frappés, and lemonades.
Increased competition from independent coffee shops offering trendier, customizable drinks.
Health & sustainability trends, with pressure to offer low-sugar and functional beverages.
Underperforming seasonal menu launches, limiting sales uplift.
Pricing pressures, as they consider alternative syrup suppliers.
Your challenge is to create a strategic proposal with data-driven solutions that will retain and grow MONIN’s presence within Brew & Beyond.
What We Expect
Your presentation should address the following key areas:
Market & Data Analysis – Trends, consumer insights, and competitor analysis.
Commercial & Negotiation Strategy – How would you secure long-term business?
New Product Development & Menu Innovation – Recommend three new beverage concepts aligned with market trends.
Sales Planning & Forecasting – Provide a 12-month sales forecast with revenue impact analysis.
Account Growth & Relationship Management – Develop a 12-month engagement plan for Brew & Beyond.
? Helpful Resources:
MONIN Spring/Summer Trends Report 2024: Click Here
MONIN Autumn/Winter Trends Report 2023/24: Click Here
CGA "State of the Nation" 2024 Report (attached)
Deliverables
Max 15-slide PowerPoint or PDF presentation.
An Excel file with sales forecasts and financial projections.
A 40-minute face-to-face presentation, followed by a 20-minute Q&A.
Attached:
Detailed Brief – A structured document outlining the full case study.
CGA Report – Market insights to support your analysis.
What We're Looking For
We want to see strategic thinking, commercial acumen, problem-solving skills, and creativity.
This is your opportunity to demonstrate your ability to add value to MONIN and our customers through data-driven insights, strong negotiation strategies, and innovative beverage solutions.
You will take on the role of Senior National Account Manager at MONIN Syrups and develop a strategic plan for one of our key customers, Brew & Beyond, a coffee shop chain with 500 locations. They are facing key challenges, including:
Declining beverage sales in flavoured lattes, frappés, and lemonades.
Increased competition from independent coffee shops offering trendier, customizable drinks.
Health & sustainability trends, with pressure to offer low-sugar and functional beverages.
Underperforming seasonal menu launches, limiting sales uplift.
Pricing pressures, as they consider alternative syrup suppliers.
Your challenge is to create a strategic proposal with data-driven solutions that will retain and grow MONIN’s presence within Brew & Beyond.
What We Expect
Your presentation should address the following key areas:
Market & Data Analysis – Trends, consumer insights, and competitor analysis.
Commercial & Negotiation Strategy – How would you secure long-term business?
New Product Development & Menu Innovation – Recommend three new beverage concepts aligned with market trends.
Sales Planning & Forecasting – Provide a 12-month sales forecast with revenue impact analysis.
Account Growth & Relationship Management – Develop a 12-month engagement plan for Brew & Beyond.
? Helpful Resources:
MONIN Spring/Summer Trends Report 2024: Click Here
MONIN Autumn/Winter Trends Report 2023/24: Click Here
CGA "State of the Nation" 2024 Report (attached)
Deliverables
Max 15-slide PowerPoint or PDF presentation.
An Excel file with sales forecasts and financial projections.
A 40-minute face-to-face presentation, followed by a 20-minute Q&A.
Attached:
Detailed Brief – A structured document outlining the full case study.
CGA Report – Market insights to support your analysis.
What We're Looking For
We want to see strategic thinking, commercial acumen, problem-solving skills, and creativity.
This is your opportunity to demonstrate your ability to add value to MONIN and our customers through data-driven insights, strong negotiation strategies, and innovative beverage solutions.