Ride hailing business case
Budget: $250 – $750 USD
Ride-hailing UAE study
1 AAA has always focused on launching locally tailored solutions for our communities with
amazing growth results. Some examples include: allowing AAA'S customers to schedule "later
bookings", pay by cash, and offering more affordable products such as our “GO” type car
service.
If you were our Ride Hailing GM in any country, how would you tailor AAA current or potential
mobility offerings to elevate customer experience or solve an unmet need, consequently
achieving business growth in your city? Please include:
A. Assessment & decision framework
B. Factors and drivers to success
C. Execution across different functions within your team and through crossfunctional counterparts
D. Projected annual uptake (year 1) and estimated cost of launching
E. Tracking and measuring success
2-How would you assess the application value proposition in this country? What do you believe our
value proposition should be
1 AAA has always focused on launching locally tailored solutions for our communities with
amazing growth results. Some examples include: allowing AAA'S customers to schedule "later
bookings", pay by cash, and offering more affordable products such as our “GO” type car
service.
If you were our Ride Hailing GM in any country, how would you tailor AAA current or potential
mobility offerings to elevate customer experience or solve an unmet need, consequently
achieving business growth in your city? Please include:
A. Assessment & decision framework
B. Factors and drivers to success
C. Execution across different functions within your team and through crossfunctional counterparts
D. Projected annual uptake (year 1) and estimated cost of launching
E. Tracking and measuring success
2-How would you assess the application value proposition in this country? What do you believe our
value proposition should be