Recent Industry trend analysis, do sampling and formulate research questions and answers and measure using scales.

Read contemporary news articles (within the last month) that mention a company's current business scenario or an industry scenario that mentions changing consumer usage patterns and attitudes. Choose any one business scenario or industry trend.
• Now assume that your group is solving this business problem or launching a product for the changing industry trend and formulate:
a) the managerial decision problem,
b) marketing research problem, and
c) research questions
• Draft a market research proposal you will undertake to solve this business problem.
• Conduct in-depth interviews of relevant stakeholders (at least one per group member). Analyse the qualitative research.
• Formulate a Survey Questionnaire for quantitative data collection based on your qualitative analysis. Analyse the collected data.

The report should include sampling details for qualitative and quantitative research (number of respondents, characteristics, sampling technique), data collection methods, information sources for secondary data, qualitative discussion guide, survey questionnaire, and scales used