RFM Segmentation and Email Strategy Consultant (Freelance / Part-Time)
Budget: $250 – $750 USD
About Us
We are a leading global manufacturer of resin 3D printers, headquartered in Taiwan, with a passion for delivering cutting-edge technology to professionals, creators, and industries worldwide.
As we continue expanding, we are focused on strengthening our customer engagement through smarter segmentation and personalized marketing strategies.
Position Overview
We are seeking an experienced RFM Segmentation and Email Strategy Consultant to help us optimize user management and campaign performance by implementing the RFM (Recency, Frequency, Monetary) methodology within Klaviyo.
You will collaborate closely with our internal marketing team, offering strategic guidance and actionable recommendations — without being responsible for full implementation.
This role will start as a freelance consultancy with the potential to develop into a long-term partnership, depending on performance and company needs.
Scope of Work
Minimum Requirements
Guide the creation of an effective RFM segmentation structure in Klaviyo.
Review and provide feedback on our current segmentation setup and EDM (Electronic Direct Mail) performance.
Offer strategic recommendations through regular video call discussions.
Review and advise on our content calendar for email campaigns.
Ideal Requirements (on top of Minimum)
Propose specific RFM segmentation models based on user behavior.
Example:
VIP #1: Purchased within 30 days, spent >$1,000, purchased 3 times in the past 6 months
VIP #2: Purchased within 30 days, spent >$500, purchased 2 times in the past 6 months
Recommend customized content calendars, discount bundles, and promotional strategies tailored to each segment.
Align segmentation and content strategies to business growth objectives.
Not Required
Full hands-on execution — our internal team will handle implementation based on your advice.
Qualifications
Proven experience in email marketing strategy and lifecycle marketing, preferably using Klaviyo.
Deep understanding of RFM segmentation models and customer journey management.
Strong analytical skills with the ability to interpret user behavior data and campaign performance.
Clear, effective communication skills, comfortable conducting video meetings across time zones.
(Preferred) Background in eCommerce, consumer technology, or 3D printing industries.
Work Details
Type: Freelance / Consultancy
Location: Remote (preferably with some overlapping working hours with Taiwan Standard Time, GMT+8).
Duration: Project-based to start, with the potential for long-term collaboration.
Engagement: Scheduled video call consultations and asynchronous updates.
Interview Process
Shortlisted candidates will be invited to a video call interview to discuss their experience, approach, and availability to align with Taiwan's time zone.
How to Apply
Please send your resume, examples of past RFM segmentation or Klaviyo work (if available), and a short note about your availability and working hours.
We are a leading global manufacturer of resin 3D printers, headquartered in Taiwan, with a passion for delivering cutting-edge technology to professionals, creators, and industries worldwide.
As we continue expanding, we are focused on strengthening our customer engagement through smarter segmentation and personalized marketing strategies.
Position Overview
We are seeking an experienced RFM Segmentation and Email Strategy Consultant to help us optimize user management and campaign performance by implementing the RFM (Recency, Frequency, Monetary) methodology within Klaviyo.
You will collaborate closely with our internal marketing team, offering strategic guidance and actionable recommendations — without being responsible for full implementation.
This role will start as a freelance consultancy with the potential to develop into a long-term partnership, depending on performance and company needs.
Scope of Work
Minimum Requirements
Guide the creation of an effective RFM segmentation structure in Klaviyo.
Review and provide feedback on our current segmentation setup and EDM (Electronic Direct Mail) performance.
Offer strategic recommendations through regular video call discussions.
Review and advise on our content calendar for email campaigns.
Ideal Requirements (on top of Minimum)
Propose specific RFM segmentation models based on user behavior.
Example:
VIP #1: Purchased within 30 days, spent >$1,000, purchased 3 times in the past 6 months
VIP #2: Purchased within 30 days, spent >$500, purchased 2 times in the past 6 months
Recommend customized content calendars, discount bundles, and promotional strategies tailored to each segment.
Align segmentation and content strategies to business growth objectives.
Not Required
Full hands-on execution — our internal team will handle implementation based on your advice.
Qualifications
Proven experience in email marketing strategy and lifecycle marketing, preferably using Klaviyo.
Deep understanding of RFM segmentation models and customer journey management.
Strong analytical skills with the ability to interpret user behavior data and campaign performance.
Clear, effective communication skills, comfortable conducting video meetings across time zones.
(Preferred) Background in eCommerce, consumer technology, or 3D printing industries.
Work Details
Type: Freelance / Consultancy
Location: Remote (preferably with some overlapping working hours with Taiwan Standard Time, GMT+8).
Duration: Project-based to start, with the potential for long-term collaboration.
Engagement: Scheduled video call consultations and asynchronous updates.
Interview Process
Shortlisted candidates will be invited to a video call interview to discuss their experience, approach, and availability to align with Taiwan's time zone.
How to Apply
Please send your resume, examples of past RFM segmentation or Klaviyo work (if available), and a short note about your availability and working hours.