Product Improvement Strategy Development
Budget: $30 – $250 USD
Case Study: ESG Scope 3 and Emissions
Forecasting Product
Overview
As part of your interview process for the Product Management role focusing on ESG Scope 3
and Emissions Forecasting, you are required to prepare and present a case study. This exercise
will help us evaluate your understanding of ESG principles, product management skills, and
ability to effectively communicate your ideas.
Task
Scenario
You have been appointed as the Product Manager in ESG for Scope 3 & emissions forecasting.
This product aims to help companies track and reduce their Scope 3 emissions, which include all
indirect emissions that occur in a company’s value chain. Your task is to develop a strategic plan
for the product and prepare a presentation that outlines your approach.
Instructions
1. Understand the Market and Problem Space
o Research and provide an overview of the importance of Scope 3 emissions in the
context of ESG.
o Identify key challenges companies face in tracking and reducing Scope 3
emissions.
o Analyze current market solutions and identify gaps.
2. Define the Product Vision and Strategy
o Articulate a clear product vision.
o Define the primary objectives for the product.
o Develop a high-level roadmap for the next 12 months.
3. Develop Product Features
o Identify and prioritize key features that should be included in the product.
o Explain how these features will address the identified challenges and market gaps.
o Create user personas and illustrate user journeys for the primary use cases.
4. Go-to-Market Strategy
o Outline a go-to-market strategy, including target customers, channels, and
marketing tactics.
o Propose metrics for measuring success.
5. Presentation
o Prepare a 30-minute presentation summarizing your findings and
recommendations.
o Use visual aids (e.g., slides, charts) to support your points.
o Be ready for a 15-minute Q&A session following the presentation.
Deliverables
• A slide deck (10-15 slides) covering the key points from the instructions.
• Any supporting documents or research notes used in the preparation of your case study.
Evaluation Criteria
You will be evaluated based on the following criteria:
• Depth of market understanding and problem analysis.
• Clarity and feasibility of the product vision and strategy.
• Innovativeness and practicality of proposed features.
• Effectiveness of the go-to-market strategy.
• Quality and clarity of the presentation.
• Ability to respond to questions and defend your approach.
Forecasting Product
Overview
As part of your interview process for the Product Management role focusing on ESG Scope 3
and Emissions Forecasting, you are required to prepare and present a case study. This exercise
will help us evaluate your understanding of ESG principles, product management skills, and
ability to effectively communicate your ideas.
Task
Scenario
You have been appointed as the Product Manager in ESG for Scope 3 & emissions forecasting.
This product aims to help companies track and reduce their Scope 3 emissions, which include all
indirect emissions that occur in a company’s value chain. Your task is to develop a strategic plan
for the product and prepare a presentation that outlines your approach.
Instructions
1. Understand the Market and Problem Space
o Research and provide an overview of the importance of Scope 3 emissions in the
context of ESG.
o Identify key challenges companies face in tracking and reducing Scope 3
emissions.
o Analyze current market solutions and identify gaps.
2. Define the Product Vision and Strategy
o Articulate a clear product vision.
o Define the primary objectives for the product.
o Develop a high-level roadmap for the next 12 months.
3. Develop Product Features
o Identify and prioritize key features that should be included in the product.
o Explain how these features will address the identified challenges and market gaps.
o Create user personas and illustrate user journeys for the primary use cases.
4. Go-to-Market Strategy
o Outline a go-to-market strategy, including target customers, channels, and
marketing tactics.
o Propose metrics for measuring success.
5. Presentation
o Prepare a 30-minute presentation summarizing your findings and
recommendations.
o Use visual aids (e.g., slides, charts) to support your points.
o Be ready for a 15-minute Q&A session following the presentation.
Deliverables
• A slide deck (10-15 slides) covering the key points from the instructions.
• Any supporting documents or research notes used in the preparation of your case study.
Evaluation Criteria
You will be evaluated based on the following criteria:
• Depth of market understanding and problem analysis.
• Clarity and feasibility of the product vision and strategy.
• Innovativeness and practicality of proposed features.
• Effectiveness of the go-to-market strategy.
• Quality and clarity of the presentation.
• Ability to respond to questions and defend your approach.