Micro Loans Growth Strategy - 12/03/2024 05:12 EDT

Job ID: 37868935

Budget: $250 – $750 SGD

My primary aim is to create a sourcing strategy for micro loan services. To achieve this objective, I am targeting underserved community members (Unbanked population primarily), whom I believe could greatly benefit from our micro loans.

In terms of marketing and reaching out to our target demographic, I plan to use a variety of marketing channels. These include not only Social Media Advertising and Email Marketing, but also Community Outreach Events, TV and Print Media.

The ideal candidate for this job should have:
- Experience in creating effective marketing strategies
- Knowledge of the micro loans industry
- A deep understanding of our target demographic (underserved / unbanked community members)
- Strong skills in the mentioned marketing channels: social media, email, community outreach, TV and print media.

The overall goal being, a well-rounded and targeted micro loans acquisition strategy to fuel our business growth.