Marketing Plan

The intention is that as a digital marketer you convince management, or the bank when it comes to your own individual project, about the added value of digital marketing and about the ideal digital marketing approach.

To do this use the bellow to guide.

● Introduction: Product, Brand
● Ambition
● Choose your management workforce
● Choose your archetype and explain the reasoning
● Define your buyer personas (max 3)
● Define your tone of voice
● Create your CPM
● Create your Value Proposition and Customer/Product Fit
● Write down a clear value proposition
● Write out a financial plan
● Define the general KPI’s and related goals and period.


The second part of the presentation The intention is to trigger management to think along with you about the digital marketing plan. In order to do that, you initiate the implementation of the funnel. You indicate what the digital marketing plan should look like. You show your messages in a "mock-up" format, the underlying reasoning per funnel phase per target group and per (offline) online channel.

You can easily create the social media mock-ups with http://admocks.adparlor.com/#facebook/website_clicks/image


Google search ad mockups are made with https://andrew.marketing/ad-preview-tool/


● In PDF format as one document (max. 45 slides)