International marketing report
Budget: €30 – €250 EUR
•Apply theoretical and analytical models to current situations eg through case studies of private
and public sector organisations operating in the international business and marketing arena
•Critically evaluate and discuss options available to firms in expanding overseas, including the
risks and rewards when entering new (or retreating from) international markets
•Communication, Decision-taking, analytical and problem solving skills, including applying
students own informed opinion and critical judgement to business case studies, and the resulting
preparation, implementation, presentation and review of action plans.
The report should be 3,000 (+/-10%) words in length and will draw on relevant theories and research relating to the brief. The reference list is not included in the word count.
-> choose medium sized company that hasn’t been internationalised and choose country suitable as foreign market. The country chosen shouldn’t be the company’s headquarters any country other than that
Then choose PESTEL / PORTERS 5 FORCES / SWOT ANALYSIS / VALUE CHAIN / HOFSTEDE MODEL / BOP / COO accordingly if it’s required for the selected company ( only got to use what’s required for the selected company you’ve chosen, NOT necessary to select all)
Ideally choose a country where they have not completely established itself. Choose company that could possibly be internationalized example: Boat headphones which is a company in India and chosen foreign country could be UK and the necessary analysis for establishing.
There’s no structured method of doing it cause possibly the company you chose would require some of the macroeconomic analysis.
and public sector organisations operating in the international business and marketing arena
•Critically evaluate and discuss options available to firms in expanding overseas, including the
risks and rewards when entering new (or retreating from) international markets
•Communication, Decision-taking, analytical and problem solving skills, including applying
students own informed opinion and critical judgement to business case studies, and the resulting
preparation, implementation, presentation and review of action plans.
The report should be 3,000 (+/-10%) words in length and will draw on relevant theories and research relating to the brief. The reference list is not included in the word count.
-> choose medium sized company that hasn’t been internationalised and choose country suitable as foreign market. The country chosen shouldn’t be the company’s headquarters any country other than that
Then choose PESTEL / PORTERS 5 FORCES / SWOT ANALYSIS / VALUE CHAIN / HOFSTEDE MODEL / BOP / COO accordingly if it’s required for the selected company ( only got to use what’s required for the selected company you’ve chosen, NOT necessary to select all)
Ideally choose a country where they have not completely established itself. Choose company that could possibly be internationalized example: Boat headphones which is a company in India and chosen foreign country could be UK and the necessary analysis for establishing.
There’s no structured method of doing it cause possibly the company you chose would require some of the macroeconomic analysis.