Implementing Phase 2 of an EMBA Applied Project
Budget: $250 – $400 USD
About asyar
Asyar is an innovative and modern Saudi company active in digital transformation solutions. asyar aims to boost and modernize procedures and operations in government and private sector organizations and build an effective partnership with small and medium enterprises to apply the best technical practices, business solutions, development, and training plans.
Mission
Simplify Business Digitization and enable Enterprises to Accelerate Growth
Vision
To be a trusted company to help customers become digitally enabled, innovate, & growth
Values
Simplicity
Impact
Resilient
Integrity
Accountability
Efficiency
___________________________________________________________________________________________________________________________________________
Research Question:
I am studying How to build and test a comprehensive business development plan to raise/optimize the marketing and sales efficiency for asyar.
As a business owner, my objective from this study is to enhance the company's overall performance and growth potential. I am fully committed to Monitoring my Progress and implementing time-bound actions to Achieve Outstanding Results.
Industry Status
It is essential to understand that there is no one-size-fits-all approach to successfully entering the IT and communication industry/market as a startup. Many businesses tend to handle their marketing and sales efforts randomly. Our solution is to create a set of documented methodologies that will simplify and standardize the process.
Stakeholders Register
In order to gain a complete understanding of this study, it is imperative to conduct comprehensive interviews with practitioners from a range of startup businesses. This approach enables a thorough comprehension of how companies conceive and implement their business development plans, as well as the resources they utilize to achieve their objectives. Moreover, soliciting feedback through a targeted market survey can offer valuable insights into their preferences in dealing with vendors.
Hypothesis
After establishing a list of methodologies/approaches to enter the targeted market, a test will be conducted on a selected number of prospects with the objective of achieving a success rate between 30% and 40%.
Methodology
To successfully complete this study, it is important to adhere to the following guidelines:
Analyzing the market (asyar focuses on targeting SMB organizations)
Identifying the market segments.
Conduct interviews with practitioners from a range of startup businesses aiming to:
Define the best practices
Benchmarking
Standardizing (If applicable)
In order to gain helpful feedback from the targeted audience about what their communication preferences, a comprehensive survey will be conducted with thoughtfully designed questions, this survey will help to understand the communication methods that prospects prefer to customize the best approach(es) to meet their requirements.
Conducting a test for the established approaches/methodologies and tracking the results.
_________________________________________________________________________________________________________________________________________
Phase 2
The following are the required steps that need to be presented in the next lecture:
Data Requirements
Type of Data: Describe the data you need in detail. Clearly specify what you require, whether it's primary data that you collect yourself or secondary data from existing sources.
Variables: Enumerate and define the variables you intend to study. If you are using secondary data, indicate the sources.
Data Collection Methods
Qualitative or Quantitative: Clarify whether you are adopting a qualitative or quantitative research approach.
Instruments: Elaborate on the tools you will use to collect your data. For instance, if you're conducting interviews, specify whether they will be structured or semi-structured. For surveys, discuss the types of questions you will ask.
Data Collection Procedure: Outline the steps you will follow to collect your data, specifying who will collect it and how it will be recorded and stored.
Population and Sampling
Target Population: Describe the population you intend to study, providing demographic details and other relevant characteristics.
Sampling Method: Whether you're employing a random sample, stratified sample, or any other type, describe the method you will use to select your sample.
Sample Size: Discuss how you determined the appropriate sample size for your study and why it is statistically significant.
Data Analysis Techniques
Software Tools: Identify any software packages like SPSS or Excel you plan to use for data analysis.
Statistical Tests: Enumerate the statistical tests that will be utilized to interpret your data.
Submission Guidelines
Please submit your comprehensive methodology report, updated problem statement, and a review of relevant benchmarks or academic studies by Wednesday, November 01, 2023.
NOTE: I can provide a sample of targeted market organizations in the Excel sheet via email.
Asyar is an innovative and modern Saudi company active in digital transformation solutions. asyar aims to boost and modernize procedures and operations in government and private sector organizations and build an effective partnership with small and medium enterprises to apply the best technical practices, business solutions, development, and training plans.
Mission
Simplify Business Digitization and enable Enterprises to Accelerate Growth
Vision
To be a trusted company to help customers become digitally enabled, innovate, & growth
Values
Simplicity
Impact
Resilient
Integrity
Accountability
Efficiency
___________________________________________________________________________________________________________________________________________
Research Question:
I am studying How to build and test a comprehensive business development plan to raise/optimize the marketing and sales efficiency for asyar.
As a business owner, my objective from this study is to enhance the company's overall performance and growth potential. I am fully committed to Monitoring my Progress and implementing time-bound actions to Achieve Outstanding Results.
Industry Status
It is essential to understand that there is no one-size-fits-all approach to successfully entering the IT and communication industry/market as a startup. Many businesses tend to handle their marketing and sales efforts randomly. Our solution is to create a set of documented methodologies that will simplify and standardize the process.
Stakeholders Register
In order to gain a complete understanding of this study, it is imperative to conduct comprehensive interviews with practitioners from a range of startup businesses. This approach enables a thorough comprehension of how companies conceive and implement their business development plans, as well as the resources they utilize to achieve their objectives. Moreover, soliciting feedback through a targeted market survey can offer valuable insights into their preferences in dealing with vendors.
Hypothesis
After establishing a list of methodologies/approaches to enter the targeted market, a test will be conducted on a selected number of prospects with the objective of achieving a success rate between 30% and 40%.
Methodology
To successfully complete this study, it is important to adhere to the following guidelines:
Analyzing the market (asyar focuses on targeting SMB organizations)
Identifying the market segments.
Conduct interviews with practitioners from a range of startup businesses aiming to:
Define the best practices
Benchmarking
Standardizing (If applicable)
In order to gain helpful feedback from the targeted audience about what their communication preferences, a comprehensive survey will be conducted with thoughtfully designed questions, this survey will help to understand the communication methods that prospects prefer to customize the best approach(es) to meet their requirements.
Conducting a test for the established approaches/methodologies and tracking the results.
_________________________________________________________________________________________________________________________________________
Phase 2
The following are the required steps that need to be presented in the next lecture:
Data Requirements
Type of Data: Describe the data you need in detail. Clearly specify what you require, whether it's primary data that you collect yourself or secondary data from existing sources.
Variables: Enumerate and define the variables you intend to study. If you are using secondary data, indicate the sources.
Data Collection Methods
Qualitative or Quantitative: Clarify whether you are adopting a qualitative or quantitative research approach.
Instruments: Elaborate on the tools you will use to collect your data. For instance, if you're conducting interviews, specify whether they will be structured or semi-structured. For surveys, discuss the types of questions you will ask.
Data Collection Procedure: Outline the steps you will follow to collect your data, specifying who will collect it and how it will be recorded and stored.
Population and Sampling
Target Population: Describe the population you intend to study, providing demographic details and other relevant characteristics.
Sampling Method: Whether you're employing a random sample, stratified sample, or any other type, describe the method you will use to select your sample.
Sample Size: Discuss how you determined the appropriate sample size for your study and why it is statistically significant.
Data Analysis Techniques
Software Tools: Identify any software packages like SPSS or Excel you plan to use for data analysis.
Statistical Tests: Enumerate the statistical tests that will be utilized to interpret your data.
Submission Guidelines
Please submit your comprehensive methodology report, updated problem statement, and a review of relevant benchmarks or academic studies by Wednesday, November 01, 2023.
NOTE: I can provide a sample of targeted market organizations in the Excel sheet via email.
Related categories:
Business Plans
Business Analysis
Business Writing
Business Analytics
Business Development