Ethnic Food Retail Interviews

I need a UK‑based freelancer to conduct in‑person customer and store interviews to validate market demand for fresh tropical vegetables in the ethnic food retail sector. The goal is to understand buying behaviours, supply challenges, and interest in locally grown tropical produce.

Key Responsibilities:

Visit and speak directly with African, Caribbean, and Asian food stores that sell vegetables
Conduct interviews with store managers and shoppers using a provided interview script
Document customer preferences, buying patterns, and market trends
Collect 3–5 Letters of Intent (LOIs) from interested stores using a provided LOI template
Take pictures of the shop as part of the task
Provide a short market validation report summarising findings

Requirements:

Must be based in the UK
Comfortable approaching and speaking to store managers
Experience in customer interviews or business development
Strong communication and analytical skills
Background in market research or food retail (preferred)

Target demographic:
Ethnic food retail shoppers
Store managers of African, Caribbean, and Asian food stores
Diaspora food wholesalers

Outcome:
Clear market validation, interview summaries, LOIs confirming interest, and shop pictures.