Dynamic Business Metrics Visualization
Budget: $10 – $30 USD
1. Overall marketing objectives
Use a table to present information for the following sections
Sales forecast year 1-5
Profit forecast years 1-5
Market penetration and coverage (geographic information). A map, figure, chart or table is good.
2. The SWOT analysis
Summarize your conclusion from the previous Assignment.
2-3 actionable strategies summarized from your SWOT analysis need to be included here
A Table is good.
3. Product Adaption or modification
Choose one product or product line for this section. Include the picture of the product/product line
Use the product component model as your guide, indicating how your product can be adapted for the market
Core component
packaging component
support services component
4. Promotion Mix -- Pictures, charts, tables are expected for this section.
Advertising
Overall objectives
Media mix -- a table illustrating possible media outlets to be engaged in the marketing campaign, Be Specific
Traditional media -- one or two outlets
Digital Media -- two platforms
Message -- a promotional message needs to be created. This part could be presented with the Media mix in a Table.
Persuasive promotional message for each outlet.
if you are going to use one message across all media outlets, please justify.
A sample print ad or picture should be concluded
Attractive
Sales promotion -- Table or Chart is a good way to present the information
Objectives
Coupon options -- please also include the frequency and timeline for coupon promotions.
Premiums
Costs
Personal selling
Justify the necessity for this promotional method
Other promotional methods
Be creative
Consider the digital celebrities
Co-branding options, for example.
5. Distribution: From origin to destination
Port selections: origin & destination
Mode selection -- choose the best for this product
Packing -- sample package is encouraged
costs
6. Channels of distributions
Retailers? --
justify your choice
scale
Wholesale?
7. Price Determination. -- Table is encouraged
Shipping cost
suggested retail price and wholesale price
Sources and references
Use a table to present information for the following sections
Sales forecast year 1-5
Profit forecast years 1-5
Market penetration and coverage (geographic information). A map, figure, chart or table is good.
2. The SWOT analysis
Summarize your conclusion from the previous Assignment.
2-3 actionable strategies summarized from your SWOT analysis need to be included here
A Table is good.
3. Product Adaption or modification
Choose one product or product line for this section. Include the picture of the product/product line
Use the product component model as your guide, indicating how your product can be adapted for the market
Core component
packaging component
support services component
4. Promotion Mix -- Pictures, charts, tables are expected for this section.
Advertising
Overall objectives
Media mix -- a table illustrating possible media outlets to be engaged in the marketing campaign, Be Specific
Traditional media -- one or two outlets
Digital Media -- two platforms
Message -- a promotional message needs to be created. This part could be presented with the Media mix in a Table.
Persuasive promotional message for each outlet.
if you are going to use one message across all media outlets, please justify.
A sample print ad or picture should be concluded
Attractive
Sales promotion -- Table or Chart is a good way to present the information
Objectives
Coupon options -- please also include the frequency and timeline for coupon promotions.
Premiums
Costs
Personal selling
Justify the necessity for this promotional method
Other promotional methods
Be creative
Consider the digital celebrities
Co-branding options, for example.
5. Distribution: From origin to destination
Port selections: origin & destination
Mode selection -- choose the best for this product
Packing -- sample package is encouraged
costs
6. Channels of distributions
Retailers? --
justify your choice
scale
Wholesale?
7. Price Determination. -- Table is encouraged
Shipping cost
suggested retail price and wholesale price
Sources and references