Develop an offer and pricing to attract property owners in Dubai (trust management)
Budget: €30 – €250 EUR
Objective:
Create an attractive and competitive offer for an advertising campaign aimed at property owners in Dubai, with the aim of attracting them to our trust management company.
What needs to be done:
1. Market analysis:
• Study the offers and price lists of competitors in the real estate trust management segment.
• Determine which services they include in the basic package, and which are additional.
• Pay attention to the payment models (fixed rate, percentage of rent, combined options, etc.).
2. Formation of prices and offers:
• Develop our own pricing model: base rate and/or percentage of rent.
• Make sure that the offer is competitive, but at the same time profitable for us.
• Add free “chips” (for example: free photo shoot, placement on popular platforms, welcome kit for tenants, etc.) that will enhance the attractiveness of the offer in advertising.
3. Financial model and profitability calculation:
• Calculate how much we earn from one apartment under the proposed offer.
• Calculate the approximate payback period and profitability for a different number of properties.
• Emphasize the potential benefit for the client (for example, more income due to professional management).
The result should include:
• Competitor comparison table (prices, services, bonuses).
• Ready offer with prices and conditions.
• Financial calculation (can be in Excel or Google Sheets).
• Recommendations for packaging the offer for advertising (what emphasis to put, what triggers to use, etc.).
Create an attractive and competitive offer for an advertising campaign aimed at property owners in Dubai, with the aim of attracting them to our trust management company.
What needs to be done:
1. Market analysis:
• Study the offers and price lists of competitors in the real estate trust management segment.
• Determine which services they include in the basic package, and which are additional.
• Pay attention to the payment models (fixed rate, percentage of rent, combined options, etc.).
2. Formation of prices and offers:
• Develop our own pricing model: base rate and/or percentage of rent.
• Make sure that the offer is competitive, but at the same time profitable for us.
• Add free “chips” (for example: free photo shoot, placement on popular platforms, welcome kit for tenants, etc.) that will enhance the attractiveness of the offer in advertising.
3. Financial model and profitability calculation:
• Calculate how much we earn from one apartment under the proposed offer.
• Calculate the approximate payback period and profitability for a different number of properties.
• Emphasize the potential benefit for the client (for example, more income due to professional management).
The result should include:
• Competitor comparison table (prices, services, bonuses).
• Ready offer with prices and conditions.
• Financial calculation (can be in Excel or Google Sheets).
• Recommendations for packaging the offer for advertising (what emphasis to put, what triggers to use, etc.).