Customized Market Research Report Creation

Hello the Goal of the assignment is:
Market Research Report
• You are required to develop a market research report for a marketing problem of your choice, focusing on a
consumer or business market. This market should be properly quantified and geographically limited.
• You must use primary data you collected for this specific purpose based on a research design you will
develop yourself in line with the marketing problem you chose. The approach may be quantitative or
qualitative, according to the marketing problem you chose and the respective theoretical support.
• You will next perform the data collection, analyse the data and develop the market report, ensuring you
answer the original marketing problem based on the data.

Market Research Report
Title Page - title of report, your full name, Marketing Problem and corresponding Market you analysed
1. Analysis of the Marketing Problem (Why-Why Diagram) and choice of the most relevant problem
2. Literature review (on what is known about the marketing problem) & Research Model (with the relevant
variables for the study of the marketing problem)
3. Research Design
4. Data Collection Process
5. Discussion and Results
6. Answer to the Marketing Problem
5. Conclusions – Overall assessment of the market research results presented; recommendations for a
marketing manager wishing to solve the identified marketing problem
5. Bibliography, if applicable
Appendices (Additional support information)