Business Task -- 2

The business landscape is rapidly changing due to the rise of technology, a reality that has been reiterated by the effects of Covid-19. Entrepreneurs have been thrown into more competitive environments against large corporations with huge financial and intellectual resources. To remain resilient and thrive in the post Covid-19 world, entrepreneurs must possess certain traits and skills that distinguish them from the rest of the work force. Write an essay in which you conduct a PEST analysis on the UK macro environment and identify relevant skills and traits which could help entrepreneurs navigate their way through.