Business Strategy

A position analysis for a hotel operating in South America.
1.Briefly introduce the content with aim, purpose and a overview of the hotel you are analysing.
2. Prepare a position analysis that includes- a Macro Environmental Analysis based on where organization is located. Analyze and identify macro-economic trends relevant to the company.
3. Analyse the attractiveness of the Industry in the country the HQ or business is located based on Porter’s theory.
4. Discuss the current competitive environment, with reference to Michael Porter’s concepts of Strategic Positioning Frameworks and Activity Systems.
5. Map the competition
6.Establish where value is added or destroyed in the business’ value chain.
7. Conduct a SWOT/TOWS Analysis of the business in relation to its main competitors.
8. Conduct a VRIO Analysis to establish the sustainability of its core competencies, capabilities and key resources.
9. Conclusion of the analysis
10. references should be all attached at the reference page
11. essay should not be more than 3000 words and content should not be plagarised