Business Analysis Report for Digital Marketing Company - Small Project

These are the guide lines for the project:
Project Proposal:
1. Project charter (BA Deliverables – BA Lifecycle. )
2. Problem statement – Existing problem (BA Deliverables)
or
Goal statement – New / Idea
3. Business case
3.1 Business Need -> Business process & dependencies mapping.
Advised Techniques – Matrix , Tabular format etc.
3.2 Strategy Map – High level demonstration of processes. (BA Deliverables – BA Lifecycle. ) Don’t Explain BA lifecycle. Apply.
3.3 Milestone List and process mapping.

Project Report:
Up to 30 pages (Single spacing, 11 points).
It should contain the following.
1. Executive Summary – Please write summary when you complete the report.
2. Project scope (Proposed Situation)
2.1What are the boundaries of the process? : IN SCOPE and OUT OF SCOPE – Focus on Improvement , Defect fixes, Change.
Advised Techniques: Cause & effect diagrams, Mind mapping- WWWWH
3. Stakeholder Analysis
a. Stakeholder Identification and Responsibility Assignment Matrix(RAM)
b. RACI – BA Deliverables.
c. Elicitation Interview – Questionnaire for each Stakeholders. Example –Sample Forms. Use creativity.
Number of Processes –– 10
4. Business Requirements
Functionality/feature/technical specification. 5 requirements for each process.
Assumptions
Constraints / Risks IF ANY
1 Process Flow Diagram or Flowchart for each process. (Should satisfy the requirements for each process.)
Advised Techniques: Flowchart, Swim lanes, Entity relationship diagrams.
5. Requirement Analysis & Grooming – Functional Requirement
Functional Requirements – Scenario or User guide – How to do the process.
1 Activity diagram for each process.
Advised Techniques: Sequence diagrams, activity diagrams, state diagrams, Use case diagrams. UML.
6. Data Model.
Data Flow Diagrams, Data Model justifying the requirement analysis.
1 data flow diagrams – showing interactions between processes. Optimization.
Advised Techniques: Class diagrams, decision tree , data flow diagram.
7. Change Management
- Change in process and requirement changes. Log the change.
- Change should through either process flow or activity diagram.
Schedule – GANTT Chart. – Project Timeline for BA Deliverables.
8. Decision Matrix – Surveys , Data Collection & analysis. WBS – BA Deliverables.
9. Work log (Student Specific)
10. Appendix Data Dictionary , Diagram Table, References