Building a strategy for an events departments in the national museum

To build a strategy package for the events department in the Saudi National Museum. The expected strategy package should include all the required elements for building a strategy, including:
-Benchmark assessment ( with similar industry in the region, e.g., Events in similar national museums in UAE, Qatar..etc.)
-value proposition
-vision and mission
-strategic objectives and attributes
-suggested road map and goals

I'm looking for original content with good background research to logical strategy and not just copy-paste words.
The package ideally should start with a brief introduction of the Saudi national museum and dive deeper in the event section and shed light on it's history (please avoid copy and paste)