Build Strategy

Each team will formulate a strategic plan for a publicly traded company and prepare a
formal Team Report. To formulate your strategic plan, your team will first perform a
thorough company analysis. This includes preforming an external analysis via
PESTEL and 5 Force analysis to assess a firm’s strategic fit with its environment; an
internal analysis using VRIN and weighted competitive strength assessment to
determine the extent of a firm’s competitive advantage; and a diversification analysis
using a 9 cell matrix to determine the attractiveness of a firm’s portfolio. At least one
major weakness or problem is identified and recommendations are given to address
this issue. Finally, explain how the recommendation(s) may be carried out and how it
can be controlled, altered or adjusted if necessary.
Format of the Team Report:
- Introduction/ Executive Overview: gives general overview of the company’s
key issues or problems and recommendations.
- Mission/Vision
- Company analysis (PESTL, 5 forces, VRIN, Weighted Competitive Strength,
9 cell matrix)
- Problem Statement – more focus on statement of problem or central issue.
More than one issue may be relevant so limit it to up to three most interesting
or troublesome issues. Name and explain these explicitly.
- Recommendation(s).
- Implementation and Control.
The project (both written report and presentation) is to be prepared as a group and the
instructors reserves the right to ask anyone in particular to present and defend any